Home / Knowledge / News / Apparel/Garments / Barneys' GAGA'S WORKSHOP kicks off
Barneys' GAGA'S WORKSHOP kicks off
20
Aug '11
Barneys New York, the luxury specialty retailer, announced their Holiday 2011 campaign: GAGA'S WORKSHOP. A unique collaboration with Lady Gaga, the campaign brings together renowned creative talents including artists, Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create Lady Gaga's interpretation of the iconic Santa's Workshop.

For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative. Starting in mid-November, GAGA'S WORKSHOP will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows.

Working with the Barneys New York team under the direction of creative director Dennis Freedman, AVAF has designed the signature artwork for GAGA'S WORKSHOP, which will also be featured on special holiday shopping bags and packaging. Known for their visually spectacular and multimedia installations, AVAF's work will be seen throughout GAGA'S WORKSHOP in the Madison Avenue flagship store, in the Madison Avenue windows, as well as through the various materials and products created in conjunction with this project.

Barneys New York has worked closely with Lady Gaga under the creative direction of Nicola Formichetti to design a range of exclusive, limited-edition, small gift items, which will be available for a limited time only at GAGA'S WORKSHOP. In addition to GAGA'S WORKSHOP in New York, a selection of items from the collection will also be available at Barneys New York locations nationwide and online at Barneys.com.

Barneys New York will donate 25% of sales from all items featured in GAGA'S WORKSHOP to a charity of Lady Gaga's choice in honor of this special program and in the spirit of the holiday season.

"Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon," said Mark Lee, Barneys New York CEO. "Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent."

GAGA'S WORKSHOP will live digitally on a custom-created section of Barneys.com, and will be launched via The Window, Barneys New York's luxury content site.

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer of designer clothing and accessories with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men's retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers including women's and men's ready-to-wear, handbags, shoes, jewelry, cosmetics, fragrances, and gifts for the home.

Barneys New York

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X