Home / Knowledge / News / Apparel/Garments / TOM TAILOR introduces new Fall/Winter campaign
TOM TAILOR introduces new Fall/Winter campaign
23
Aug '11
The lifestyle company TOM TAILOR is expanding its activities into the social media networks and intensifying its presence in this area. Following Facebook and the expansion of Fashion Blogger Relations comes the launch of its own TOM TAILOR YouTube channel for the start of the new Fall/Winter campaign.

The integrated campaign contents contain customised measures for all channels. The measures include prize games in social media and in the e-shop, QR codes, B-2-B campaign brochures and extensive behind-the-scenes video material. The entire repertoire of pictures and videos that came about during the shooting of the new Fall/Winter fashion in San Francisco will be presented in parallel on the social networks, in the TOM TAILOR sales areas, on the corporate website as well as in the TOM TAILOR e-shop at the start of the campaign.

Besides the classic "Making ofs", TOM TAILOR is providing some great behind-the-scenes views during this campaign. The entire shoot was documented by an employee with a handheld camera in a three-part campaign diary. Fully uncensored moving images as well as interviews with the protagonists - everybody from the stylists to the art director - emerged.

They reflect the development of the TOM TAILOR 2011 Autumn/Winter campaign up close. This uncut film material will be distributed via all channels - YouTube, Facebook, Fashion Blogs and on the TOM TAILOR website and e-shop - influencing the perception of the brand world of TOM TAILOR in a special way. The two TOM TAILOR lines of the new Fall/Winter campaign each have their own titles: The Casual campaign has the slogan "Home stories by TOM TAILOR". For the young fashion brand TOM TAILOR Denim, the campaign is entitled "Young Rebels".

The new Fall/Winter campaign will also be staged in the display windows of TOM TAILOR stores throughout Europe. For the first time TOM TAILOR is betting on the QR code: This barcode can be easily recorded and deciphered by customers and interested parties with a smartphone. With each decoding TOM TAILOR is giving away a 10 percent off voucher starting from a specific cost value and is forwarding the user to the features of the new Fall/Winter campaign.

TOM TAILOR


Must ReadView All

Courtesy: Markus Spiske from Pexels

Textiles | On 19th Apr 2018

Intra-state e-way bills in 6 more states from April 20

E-way bill for intra-state movement of goods would be implemented in...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search