Home / Knowledge / News / Apparel/Garments / TOM TAILOR introduces new Fall/Winter campaign
TOM TAILOR introduces new Fall/Winter campaign
23
Aug '11
The lifestyle company TOM TAILOR is expanding its activities into the social media networks and intensifying its presence in this area. Following Facebook and the expansion of Fashion Blogger Relations comes the launch of its own TOM TAILOR YouTube channel for the start of the new Fall/Winter campaign.

The integrated campaign contents contain customised measures for all channels. The measures include prize games in social media and in the e-shop, QR codes, B-2-B campaign brochures and extensive behind-the-scenes video material. The entire repertoire of pictures and videos that came about during the shooting of the new Fall/Winter fashion in San Francisco will be presented in parallel on the social networks, in the TOM TAILOR sales areas, on the corporate website as well as in the TOM TAILOR e-shop at the start of the campaign.

Besides the classic "Making ofs", TOM TAILOR is providing some great behind-the-scenes views during this campaign. The entire shoot was documented by an employee with a handheld camera in a three-part campaign diary. Fully uncensored moving images as well as interviews with the protagonists - everybody from the stylists to the art director - emerged.

They reflect the development of the TOM TAILOR 2011 Autumn/Winter campaign up close. This uncut film material will be distributed via all channels - YouTube, Facebook, Fashion Blogs and on the TOM TAILOR website and e-shop - influencing the perception of the brand world of TOM TAILOR in a special way. The two TOM TAILOR lines of the new Fall/Winter campaign each have their own titles: The Casual campaign has the slogan "Home stories by TOM TAILOR". For the young fashion brand TOM TAILOR Denim, the campaign is entitled "Young Rebels".

The new Fall/Winter campaign will also be staged in the display windows of TOM TAILOR stores throughout Europe. For the first time TOM TAILOR is betting on the QR code: This barcode can be easily recorded and deciphered by customers and interested parties with a smartphone. With each decoding TOM TAILOR is giving away a 10 percent off voucher starting from a specific cost value and is forwarding the user to the features of the new Fall/Winter campaign.

TOM TAILOR

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search