Home / Knowledge / News / Apparel/Garments / Debenhams enlisting Jenni Falconer sports range
Debenhams enlisting Jenni Falconer sports range
25
Aug '11
Debenhams announced the launch of a brand new women's sportswear range, XPG by Jenni Falconer, designed by the TV personality and sports enthusiast, which will go into 36 stores and online.

XPG (cross performance gear) by Jenni Falconer will be the first celebrity own-bought collection for Debenhams and adds to a sportswear portfolio that includes collections from big name brands including Nike, Reebok and Adidas.

The sportswear collection has been designed by keen marathon runner and This Morning presenter, Jenni Falconer to combine performance and style in a fashionable, feminine way. Bright, bold colours and high function fabrics have been used to optimise sporting performance and suit all figures at exceptional value for money.

The debut collection includes 35 pieces, available in sizes eight to 16. Practical details include reflective prints, wickable and breathable fabrics, mesh panelling and MP3 compatible pouches. Stretch leggings and trousers have specially placed seams which cut across thighs to create a sleek and trim silhouette.

The XPG by Jenni Falconer launch collection will be introduced from covering 8,000 sq ft of new selling space.

Adam Creasey, Trading Director for Debenhams says, “By enlisting Jenni Falconer, we have been able to create a functional, flattering range that's as wearable in the gym as at home.

“With a fitness boom expected to coincide with the run up to the London 2012 Olympics, XPG by Jenni Falconer cements our position as the High Street home for sportswear design and value”.

Jenni Falconer says, “I've always looked for a sportswear line that really works for my lifestyle and caters to my needs. I put a lot of thought into what practical features would make training that little bit easier - the locker key pockets and iPod pouches are small details that make a big difference.

“I love that I can wear this range at the gym, for cycling, walking, running, yoga classes, using workout DVDs or just for relaxing at home”.

An essential core selection supports seasonal pieces, including pastel coloured performance tees in breathable fabric, and grey marl tracksuit bottoms with smooth peached finish.

Loose fit vest tops in a stripe fabric are designed to be layered over crop tops and sports bras, and come in bright pinks and berry shades as well as classic grey and black. Hooded zip-thru jackets feature shaped cuffs to keep hands warm while running outdoors. The shower resistant jacket is super lightweight, with reflective print ideal for cyclists.

Creasey adds, “We have introduced XPG by Jenni Falconer to offer our customers great value sportswear combined with feminine styling and practical features. Debenhams sports department caters to both aspiring athletes and the sporting fashionista”.

The launch of XPG by Jenni Falconer is supported by a PR and marketing campaign and is merchandised in store and online withdedicated collateral and shop fit. Jenni Falconer appears in both press and store promotional campaigns.

Debenhams Plc


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search