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Fashion chain MQ names Mats Gärdsell as CEO
Sep '11
He has extensive experience from various positions within the Swedish and international retail area and adds vast knowledge of strategic brand development. Mats Gärdsell is currently the CEO of Åhléns, and before that he spent eight years at Lindex. He will assume his position on October 3, 2011.

During the past few years, MQ has gone through significant structural changes and developed from a collaboration of independent retailers to a fully integrated retail chain with growth ambitions throughout the Nordic region. During the last quarter a major brand-positioning project, with the aim to increase clearness of the brand MQ, was completed.

“We are very pleased with our recruitment of Mats Gärdsell. His person, experience and qualifications are perfect for the continuation of MQs development as a competitive actor on the Nordic fashion market”, comments Erik Olsson, Chairman of the Board of Directors.

Mats Gärdsell is 52 years of age and holds a degree in industrial economics from Linköping University. He is currently the CEO of Åhléns and has substantial experience from previously held executive positions within the international clothing and retail area, among other things as regional director for Sweden and the Czech Republic as well as marketing director of Lindex, where he was active for eight years. He has also held positions at Levi's and Cap Gemini in Belgium as well as KFC in Australia. He will assume his position on October 3, 2011.

“It is with great enthusiasm that I assume the position as CEO of MQ – a growth company with the right position and a challenge that suits my experience and background. This was a possibility I could not resist and I look forward to develop and strengthen most interesting chain of branded fashion wear in the Nordic region together with the executive team and all co-workers”, comments Mats Gärdsell, future CEO of MQ.

MQ is one of Sweden's leading branded fashion wear chains. Through a mixture of proprietary and external brands, MQ offers men and women high fashion clothing in attractive stores. The store chain currently has 112 stores and the objective is to establish MQ as the leading brand chain in the Nordic region.

MQ Holding AB

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