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Retailer Noni B is steady in tough times
05 Sep '11
5 min read
'We expect, however, that most of our customers will choose to visit our stores to receive the personal service and advice for which Noni B is well known.
'We are under-represented in Victoria and Queensland and are currently looking for opportunities to open further stores in these states. Our most recent store, on a regional high street, had our best opening day's sales for over three years.
'In order to further differentiate Noni B and highlight the value our store staff can provide, we have introduced a 'personal styling session by appointment' in our stores, offering advice on how a customer can look her best. All our store managers have been trained to offer this advice, and we are planning to promote this service more widely during the coming year to attract increased traffic to our stores.
'One of Noni B's great strengths is our 'loyalty club' database of over one million names and addresses, including approximately 500,000 people who have shopped at Noni B in the past 18 months; we have introduced a program to increase our engagement with them through email and
this has been extended to Twitter and Facebook. Ninety-one thousand new names were added to the database in FY2011, enabling us to promote new ranges and special offers cost-effectively.
We will continue to invest in our loyalty club with a focus on reinvigorating members who have not shopped at our stores since the beginning of the global financial crisis.
Outlook
'While we are not expecting consumer confidence to improve significantly in the short term, we are confident that, following the many initiatives we have taken, Noni B is well placed to bounce back when demand grows. We are continuing to manage inventory and costs tightly and to progress plans to enable the company to prosper in the new retail environment,' said Mr Kindl.
Noni B Limited, founded in 1977, is one of Australia's leading fashion retailers, with 214 stores nationally. Noni B differentiates itself by focusing on superior service, style and fit. Our dedicated team is passionate about providing women with an instore experience where personalised advice is the basis of great customer service, and our styles are designed to make our customers look and feel good through day and evening, even when they travel. The exclusive Noni B and Liz Jordan designer collections offer classic and stylish contemporary fashion for today's woman.
'We are under-represented in Victoria and Queensland and are currently looking for opportunities to open further stores in these states. Our most recent store, on a regional high street, had our best opening day's sales for over three years.
'In order to further differentiate Noni B and highlight the value our store staff can provide, we have introduced a 'personal styling session by appointment' in our stores, offering advice on how a customer can look her best. All our store managers have been trained to offer this advice, and we are planning to promote this service more widely during the coming year to attract increased traffic to our stores.
'One of Noni B's great strengths is our 'loyalty club' database of over one million names and addresses, including approximately 500,000 people who have shopped at Noni B in the past 18 months; we have introduced a program to increase our engagement with them through email and
this has been extended to Twitter and Facebook. Ninety-one thousand new names were added to the database in FY2011, enabling us to promote new ranges and special offers cost-effectively.
We will continue to invest in our loyalty club with a focus on reinvigorating members who have not shopped at our stores since the beginning of the global financial crisis.
Outlook
'While we are not expecting consumer confidence to improve significantly in the short term, we are confident that, following the many initiatives we have taken, Noni B is well placed to bounce back when demand grows. We are continuing to manage inventory and costs tightly and to progress plans to enable the company to prosper in the new retail environment,' said Mr Kindl.
Noni B Limited, founded in 1977, is one of Australia's leading fashion retailers, with 214 stores nationally. Noni B differentiates itself by focusing on superior service, style and fit. Our dedicated team is passionate about providing women with an instore experience where personalised advice is the basis of great customer service, and our styles are designed to make our customers look and feel good through day and evening, even when they travel. The exclusive Noni B and Liz Jordan designer collections offer classic and stylish contemporary fashion for today's woman.
Noni B Limited
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