“The city's central location, at the crossroads of Southeast Europe, and modern urban plans provide a perfect platform to introduce Gap to the market,” said Laban.
The Belgrade store will house products from the Gap, GapKids and babyGap collections. The styles include simple, easy to wear pieces that form the foundation of any wardrobe, especially, Gap's 1969 Premium Jeans. Building on more than 40 years of denim experience, the jeans offer superior fit, finishes and detail at a truly affordable price point.