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Apparel brand Turtle to produce menswear in Bangladesh
Sep '11
Menswear apparel brand Turtle is planning to get a portion of its requirements of trousers made in Bangladesh.

The company is placing the orders to find out if it can get large quantity of apparel pieces from Bangladesh that meet its quality standards. It is expecting the first consignment to arrive in the next two months.

Turtle has, in the mean time, increased the capacity to 2.5 million pieces of shirts and trousers per annum from the earlier 1.6 million pieces at its Howrah manufacturing unit.

Trouser sales account for 20 percent of the company's current turnover and it expects the sales to significantly increase in the next few years, without a decrease in the turnover from the shirts sales.

Turtle has also recently ventured into the denim segment and has launched Turtle Jeans.

There are currently 50 Turtle retail stores in the country, and the company plans to open 25 new stores, mostly in south and east India, at an investment of Rs 60 to 80 million during the next 12 months.

Turtle does not work on franchise model and all its stores are owned by the company, and are managed by Retail Sales Agents (RSAs).

The company has now set its target to tap the Nepalese market after expanding to Dubai, Kuwait, Fiji, Bahrain and several parts of the UAE.

Fibre2fashion News Desk - India

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