Home / Knowledge / News / Apparel/Garments / Chisel & Hammer (Mobel) forays into Luxury Lingerie segment
Chisel & Hammer (Mobel) forays into Luxury Lingerie segment
14
Sep '11
Chisel & Hammer (name soon to change to Baid Global Ventures Ltd.) as part of its growth strategy in its Textile division is all set to foray into Luxury Lingerie segment in India.

The company will be looking at initial investment of 250 million rupees in the near future, Under the leadership of the new management the company will start a manufacturing plant and will invest in starting and making the new Luxury Lingerie line a strong brand that will become open to a broader audience. The brand will focus on intimate sleepwear for all shapes and sizes for both men and women and center on 'feel happy' and 'shed your inhibitions'.

The new management recently took over the operations and under its leadership the.company has rapidly expanded its retail division focusing on Jewellery, Mobiles & Electronics and Spa & wellness centers. Prior to the change in management and the buying Chisel & Hammer {Mobel} Ltd. the Group was operating in the hosiery and lingerie business for Over 75 years and is currently a strong leader in the hosiery segment with its two major hosiery and lingerie brands: 'See India' and 'Suyog'.

The company manufactures Jacquard and plain elastics for men's underwear with all varieties of yarns including 100% cotton and woven and knitted elastics for women's lingerie including frills, picots and lace.

Over the past few decades, growth in the luxury lingerie market has been on the rise with increased awareness amongst masses and the growing introduction of foreign and domestic brands. The group already has a very strong distribution network with more than 2600 dealers spread across the CotU1try and will leverage this to start retailing the new brand in all metros, tier I and II across India.

The group is also an established player in the Special Purpose Elastics business and supplies to leading hosiery brands of India like Lux Cozi, Amul Macho, Rupa Frontline, VIP among others.

Chisel & Hammer {Mobel} Ltd


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search