Home / Knowledge / News / Apparel/Garments / Italian company brings eye-catching new store concept
Italian company brings eye-catching new store concept
16
Sep '11
Alessandro Benetton, Benetton Group Executive Deputy Chairman, launches the innovative, eye-catching new store concept in Poland, in two stores in Warsaw and Cracow. This is a further example of the Group's on-going investment in modernity and its desire to combine expansion in the world with a particular attention for architecture and design – elements which have always been integral to Benetton's business culture.

In testament to the pivotal role Benetton's shops play in its communication, the authenticity of its fashions and its ties to the arts, the Lana Sutra project - a series of 15 installations conceived as a celebration of love and of a desire for equality and sharing - was presented in the Milan, Munich and Istanbul stores last week.

The new design concept, developed by Studio Lissoni, features in both the Polish shops. It elegantly conveys Benetton's innovative, colourful and responsible image and creates a strong sense of style and beauty in cities around the world.

In Warsaw, on 15th September, Alessandro Benetton will open the newly renovated United Colors of Benetton store offering woman, man and child collections, situated in Zlote Tarasy, the city's top shopping centre. On this occasion the shop's 280 square metres will form the stage for a presentation of the new adult and child collections for autumn/winter 2011-2012: a celebration of the brand's knitwear heritage and of colour, but with the trends and innovative, sinuous lines of the future.

On 16th September it will be the turn of the United Colors of Benetton store for adult collections in Cracow. The 180m2 store located inside Galeria Krakow, the city's most popular mall, has undergone a complete makeover. The event will feature a performance by live mannequins, highlighting the brand's open, innovative spirit.

The new store concept's interior elements all help to establish a feeling of lightness and radiance which showcases Benetton's colourful collections to best effect while creating a welcoming, almost domestic setting for customers. The floors are grey resin, the wood or metal furnishings are deliberately simple yet elegant. Closets on castors, and systems of rails, shelves and hanging racks recall large, light and learned Fifties-style bookcases. Hanging lamps illuminate the store. A range of simple elements for a neat, elegant display of Benetton clothes and accessories.

Behind the green counter – a nod in the direction of the brand's colourful origins and also its green commitment – is a magnetic UNITED COLORS OF BENETTON sign lit by special neon lights.

Since opening in Poland in the Nineties, the Group now has 50 stores in the country, 40 of which are United Colors of Benetton adult and the others are Sisley or Benetton child stores. Benetton has more than 300 stores in eastern Europe: over 200 Benetton adult and Undercolors stores, 40 Benetton child, 40 Sisley and 20 Playlife.

Benetton will continue to invest in this region through an innovative, forward-looking business development policy that responds dynamically to the complexity of this market, taking advantage of growth opportunities wherever they appear and creating, in eastern Europe, a true itinerary of style and modernity.

Benetton Group

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search