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Ryan Kwanten, ambassador for Aussie Mambo brand
27
Sep '11
The Bon-Ton Stores Inc announced HBO's True Blood star, Ryan Kwanten, has teamed up with the Company and the Sydney-based surfwear/streetwear brand, Mambo, to be the brand's ambassador for The Bon-Ton Stores. The Mambo brand is sold exclusively in the United States at all Bon-Ton Stores locations. The entire Mambo collection launches in all of The Bon-Ton Stores' eight nameplates for spring 2012, which will coincide with a media and marketing campaign, including personal appearances by Ryan Kwanten.

“We are very pleased with our partnership with Mambo and excited about being the first retailer in the US to offer this iconic Australian surfwear/streetwear brand. We believe Ryan will be an outstanding ambassador for this brand – and certainly one this customer will relate to,” commented Bud Bergren, President and CEO of The Bon-Ton Stores, Inc. “I am sure our younger customers will be thrilled, not only with the Mambo line, but with the exclusive designs Ryan will be creating for us.”

Mambo is a fashion company built on the four lifestyle pillars of surf, art, music and humor. Kwanten, who embodies these lifestyle pillars, will serve as the face of the ad campaign and in-store visuals, while also lending his artistic influence and design to the brand for select t-shirt styles as part of the Mambo Artist Program. All designs by the actor will include his signature.

"I grew up with Mambo – my very first pair of board shorts were Mambo,” commented Ryan Kwanten. “I have been living in the US for 10 years now and when the opportunity came up to work with Mambo, not just in designing a few of their t-shirt graphics, but in launching Mambo in the US with The Bon-Ton Stores, I couldn't resist.”

"Mambo is rapt to have Ryan on the team as a 'Mambassador' and the face of Mambo through The Bon-Ton Stores in the US. He epitomizes the brand as a creative, funny guy with a love for the surf and an intelligence that belies his True Blood character's on-screen persona. Importantly, he is not only a brilliant actor but a cracking good bloke,” Angus Kingsmill, Managing Director of Mambo Graphics, said.

“I think it's a very cool side story that our excellent partners at Bon-Ton approached the US-based Aussie star close to 10,000 miles from Mambo's beachside Sydney HQ. Unbeknownst to them, Ryan grew up living with his family a few streets from of our graphics studio near Manly Beach, wearing Mambo as one of his favorite brands."

Young men's and boy's Mambo apparel is in The Bon-Ton Stores' locations now. The complete Mambo line will be available in spring 2012 and will include an extensive collection of graphic t-shirts, sportswear, swimwear and flip-flops for young men, juniors and children.

The Bon-Ton Stores Inc, with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 275 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate.

Bon-Ton Stores Inc


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