Home / Knowledge / News / Apparel/Garments / Ryan Kwanten, ambassador for Aussie Mambo brand
Ryan Kwanten, ambassador for Aussie Mambo brand
27
Sep '11
The Bon-Ton Stores Inc announced HBO's True Blood star, Ryan Kwanten, has teamed up with the Company and the Sydney-based surfwear/streetwear brand, Mambo, to be the brand's ambassador for The Bon-Ton Stores. The Mambo brand is sold exclusively in the United States at all Bon-Ton Stores locations. The entire Mambo collection launches in all of The Bon-Ton Stores' eight nameplates for spring 2012, which will coincide with a media and marketing campaign, including personal appearances by Ryan Kwanten.

“We are very pleased with our partnership with Mambo and excited about being the first retailer in the US to offer this iconic Australian surfwear/streetwear brand. We believe Ryan will be an outstanding ambassador for this brand – and certainly one this customer will relate to,” commented Bud Bergren, President and CEO of The Bon-Ton Stores, Inc. “I am sure our younger customers will be thrilled, not only with the Mambo line, but with the exclusive designs Ryan will be creating for us.”

Mambo is a fashion company built on the four lifestyle pillars of surf, art, music and humor. Kwanten, who embodies these lifestyle pillars, will serve as the face of the ad campaign and in-store visuals, while also lending his artistic influence and design to the brand for select t-shirt styles as part of the Mambo Artist Program. All designs by the actor will include his signature.

"I grew up with Mambo – my very first pair of board shorts were Mambo,” commented Ryan Kwanten. “I have been living in the US for 10 years now and when the opportunity came up to work with Mambo, not just in designing a few of their t-shirt graphics, but in launching Mambo in the US with The Bon-Ton Stores, I couldn't resist.”

"Mambo is rapt to have Ryan on the team as a 'Mambassador' and the face of Mambo through The Bon-Ton Stores in the US. He epitomizes the brand as a creative, funny guy with a love for the surf and an intelligence that belies his True Blood character's on-screen persona. Importantly, he is not only a brilliant actor but a cracking good bloke,” Angus Kingsmill, Managing Director of Mambo Graphics, said.

“I think it's a very cool side story that our excellent partners at Bon-Ton approached the US-based Aussie star close to 10,000 miles from Mambo's beachside Sydney HQ. Unbeknownst to them, Ryan grew up living with his family a few streets from of our graphics studio near Manly Beach, wearing Mambo as one of his favorite brands."

Young men's and boy's Mambo apparel is in The Bon-Ton Stores' locations now. The complete Mambo line will be available in spring 2012 and will include an extensive collection of graphic t-shirts, sportswear, swimwear and flip-flops for young men, juniors and children.

The Bon-Ton Stores Inc, with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 275 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate.

Bon-Ton Stores Inc


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search