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Anne Watson launches new silk sleepwear business
Sep '11
redkora launched it's beautiful new online digital catalogue and high fashion video on the internet, social media facebook and LinkedIn. The catalogue is stunning with new model “Kristy” featuring in a number of gorgeous 100% high quality silk nighties and boyleg hipster styles. The launch video is also as eye catching showing the cute yet elegant and sassy “Kristy” in the redkora designs.

“We are very happy with the results,” said Business Owner, Anne Watson (also known as “Annie”). “Due to the desire to obtain beautiful high quality silk sleepwear, the process has been a little slow however it has definitely been worth the wait for such beautiful sleepwear.”

Speaking about the new brand, Watson explained the move into the all natural silk sleepwear:

“For our customers it is all about women feeling beautiful and worthwhile, pampering and truly learning to look after themselves. So right from the start, we wanted to create something beautiful and gorgeous, and also FUN for our customers that was also an ALL NATURAL product.

With so many people these days wanting eco friendly products, who also suffer from allergies and all sorts of health issues, we wanted to create something that was not only beautiful to look at, and which feels like a million dollars on you when you wear it, but also very good and healthy for you too,” said Watson.

Watson says: “Silk apart from feeling so luxurious, also has many natural health benefits some of which include:

• Silk is allergy free as dust mites and moths do not like silk;

• Silk proteins contain 18 of the essential amino acids which can help your health including calming the nervous system;

• Hairdressers say by using a silk pillowcase the silk proteins can moisturize your hair whilst you sleep and even prevent hair loss;

• Silk is smooth so can help sooth sunburn or those suffering from sensitive skin inflammation.”

“At the end of the day, we want to relay to the world that we are at forefront of health and beauty in sleepwear for all our customers and their families,” said Watson. “And by launching redkora we are able to help people become healthier, happier and we hope we can really make a difference in our customer's lives.”

The first shipment of beautiful and gorgeous new lingerie and sleepwear has now arrived in Australia. Delivery is expected by the end of the week and ready for dispatch to eagerly waiting customers.

redkora commenced its business in January 2010. Further reference material can be found linked below.

Anne Watson is a solicitor currently admitted to practice in NSW, Australia and also owner of Abode Legal Law Firm in Collaroy, Sydney.


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