Home / Knowledge / News / Apparel/Garments / United By Blue gears up for holiday season
United By Blue gears up for holiday season
03
Oct '11
As the holiday season approaches, United By Blue (UBB), an ocean-friendly brand of apparel, is gearing up for a season of eco-friendly gift-giving.

Environmentally Friendly Materials Are Only a Start
There are a lot of environmentally friendly products on the market. You've got your organic cotton socks, you've got your bamboo furniture, and your artisanal glass reusable water bottle. And as the holiday season approaches, more shoppers than ever are on the hunt for eco-friendly gifts that will leave a lasting impression on their loved ones.

UBB, a Philadelphia-based brand of ocean-friendly apparel, believes that using environmentally-friendly materials in their products is a great first step to sustainable gift-giving, but it's only the beginning. “At UBB, we believe that each product shouldn't just be environmentally friendly, it should do something that's environmentally-friendly,” says Brian Linton, the company's Founder and Chief Trash Collector. It's why UBB associates every product sold with the concrete action of removing one pound of trash from oceans and waterways around the world.

“When you give UBB, you give actual, concrete environmental action. You give the good deed of removing one pound of trash from oceans and waterways around the world,” says Mike Cangi, UBB's Director of Cleanups. “And because all life on land depends on the health of our oceans, UBB products aren't just blue gifts, they're green gifts, too.”

Taking Eco-Chic to a Whole New Level
The cause-conscious clothing brand sells organic cotton t-shirts that are a great holiday gift idea for those looking to give eco-conscious gifts and for those looking to give a unique and fashionable gifts.

UBB draws inspiration from vintage nautical motifs and forgotten beauty. “Some of our best selling products feature bicycles and windmills, emblematic of an era gone by during which some of our activities were a bit kinder to the planet,” says Linton.

“We understand that the environmental mission doesn't mean anything without a product that people actually want to wear, so we use only the softest stonewashed slub cotton for our shirts and 100% sterling silver in our jewelry,” says Alli Blum, UBB's Director of Marketing.

When UBB designs embrace environmental themes, they do so artistically. “One of my favorite shirts from the winter line is our Support Sustainable Seafood shirt, which reminds me of Cannery Row in Monterey, California or Pike Place Fish Market in Seattle,” says Blum. “And because our products combine design with doing good, we expect it will be one of the top Christmas and holiday gifts of 2011.”

A Great Gift For Everyone
Because UBB offers t-shirts in both men's and women's cuts, their vintage-nautical inspired shirts are great gift ideas for the always-hard-to-shop-for husbands and boyfriends just as they're great holiday gift ideas for women and girlfriends.

“You don't have to be a die-hard environmentalist or ocean advocate to want to sport the UBB look,” says Cangi. “ You just have to want to wear a super soft t-shirt with a design you won't find anywhere else.”

Because their products are so versatile, UBB expects to see them at the top of many gift guides this holiday season.

“UBB products make it possible to look and feel great while you're taking a stand for our world's oceans,” says Linton. “And we look forward to seeing many gift-givers spread the Blue Movement this holiday season.”

United By Blue (UBB)


Must ReadView All

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Clash over monetary payment by UK at Brexit talks

Textiles | On 18th Oct 2017

Clash over monetary payment by UK at Brexit talks

The European Union (EU) and the United Kingdom (UK) are clashing over ...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search