Home / Knowledge / News / Apparel/Garments / Thermal wear brand RedRam gets new GM
Thermal wear brand RedRam gets new GM
07
Oct '11
Darren Glassman has been named Global General Manager of RedRam – the everyday merino thermal underwear brand created in 2010 by Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category – effective immediately.

Glassman is responsible for managing and growing the new RedRam brand, including direct oversight of all manufacturing, operational, sales and marketing activities in each of RedRam's global markets. He is also the liaison between the Portland-based product development team and a global sales force.

“We think RedRam has tremendous potential in the hunt, fish and sporting goods markets and that Darren is the ideal evangelist,” said Tony Balfour, General Manager – Markets for Icebreaker. “During his time with Icebreaker, he has more than proved how he could manage and grow a category, and we're excited to see where he takes RedRam.”

Glassman has been with Icebreaker since September 2008, when he joined as Global General Manager of Socks and Accessories – Icebreaker's first foray into category management.

“Socks and accessories often serve as the entry point for a consumer into the Icebreaker brand,” said Glassman. “Similarly, RedRam, which is sold within the hunt and fish, sporting goods and department store channels, is typically the first merino experience for our target consumer.”

Continued Glassman, “RedRam is a great opportunity for Icebreaker to mount an attack on a massive playing field, by reaching a new group of active consumers who live, work and play in the type of environments that demand the benefits of merino.”

RedRam is a premium entry-level thermal underwear range that provides people with the chance to upgrade from their synthetics to a natural fiber. Apparel in the sustainably-produced range include short-sleeve and long-sleeve tops, singlets, camis, leggings, boxers and boy shorts. Priced to offer excellent value for money, RedRam is currently available in the United States at Gander Mountain, Sportsman's Warehouse, Dillard's Department Stores and Dogfunk's website.

Prior to joining Icebreaker, Glassman was the Founder and President of Northwest Mobile Services, which grew to become the largest mobile radiography service provider in the Pacific Northwest. He holds a Masters in Business Administration from the Stern School of Business at New York University and a Bachelor of Arts from Colgate University. Along with merino wool, his passions include ice hockey, off-road running and biking, microbreweries and off-grid travel.

Icebreaker


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X