Home / Knowledge / News / Apparel/Garments / Thermal wear brand RedRam gets new GM
Thermal wear brand RedRam gets new GM
07
Oct '11
Darren Glassman has been named Global General Manager of RedRam – the everyday merino thermal underwear brand created in 2010 by Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category – effective immediately.

Glassman is responsible for managing and growing the new RedRam brand, including direct oversight of all manufacturing, operational, sales and marketing activities in each of RedRam's global markets. He is also the liaison between the Portland-based product development team and a global sales force.

“We think RedRam has tremendous potential in the hunt, fish and sporting goods markets and that Darren is the ideal evangelist,” said Tony Balfour, General Manager – Markets for Icebreaker. “During his time with Icebreaker, he has more than proved how he could manage and grow a category, and we're excited to see where he takes RedRam.”

Glassman has been with Icebreaker since September 2008, when he joined as Global General Manager of Socks and Accessories – Icebreaker's first foray into category management.

“Socks and accessories often serve as the entry point for a consumer into the Icebreaker brand,” said Glassman. “Similarly, RedRam, which is sold within the hunt and fish, sporting goods and department store channels, is typically the first merino experience for our target consumer.”

Continued Glassman, “RedRam is a great opportunity for Icebreaker to mount an attack on a massive playing field, by reaching a new group of active consumers who live, work and play in the type of environments that demand the benefits of merino.”

RedRam is a premium entry-level thermal underwear range that provides people with the chance to upgrade from their synthetics to a natural fiber. Apparel in the sustainably-produced range include short-sleeve and long-sleeve tops, singlets, camis, leggings, boxers and boy shorts. Priced to offer excellent value for money, RedRam is currently available in the United States at Gander Mountain, Sportsman's Warehouse, Dillard's Department Stores and Dogfunk's website.

Prior to joining Icebreaker, Glassman was the Founder and President of Northwest Mobile Services, which grew to become the largest mobile radiography service provider in the Pacific Northwest. He holds a Masters in Business Administration from the Stern School of Business at New York University and a Bachelor of Arts from Colgate University. Along with merino wool, his passions include ice hockey, off-road running and biking, microbreweries and off-grid travel.

Icebreaker

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

Indonesia may ease procedures for raw material import

In order to boost the competitiveness of the domestic textile...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search