Home / Knowledge / News / Apparel/Garments / Reebok & NHL partner with Champs Sports
Reebok & NHL partner with Champs Sports
Oct '11
Reebok's Sports Licensed Division (SLD), the authentic outfitter of the National Hockey League (NHL), announced a unique partnership with Champs Sports to establish it as a pinnacle retail destination for the NHL in both Canada and the United States. Champs Sports will be creating unique “shop-in-shops,” where customers will be engaged with a unique NHL/Reebok brand and shopping experience.

The shop-in-shops, dedicated strictly for NHL/Reebok apparel & headwear, will help to differentiate Champs Sports from other mall retailers by creating an integrated NHL shopping & marketing retail experience in select cities across the U.S. and Canada. The shop will feature men's and women's jerseys, apparel and headwear, focusing on the sports lifestyle category.

“As the authentic outfitter of the NHL, Reebok's Sports Licensed Division is thrilled to partner with Champs Sports and the NHL to provide fans with an inspiring NHL retail opportunity,” said NHL Director of Merchandise Keith Leach. “Hockey fans are among the most passionate in sports, and we are happy to provide them with greater accessibility to shop for their favorite NHL team apparel.”

"The launch of the Reebok/NHL Shop-in-Shop further strengthens our positioning in the mall as the premium head-to-toe destination for the sport inspired customer,” said Vice President of Marketing for Champs Sports - Frank Bracken. “We are very excited to launch these shops in key markets heading into the 2011-12 NHL season. The elevated product assortment from Reebok and the marketing programs that we collaborated on with Reebok and the NHL will provide our customers a totally unique and engaging shopping experience throughout the season and into the chase for the Stanley Cup.”

"The NHL is proud to partner with Champs Sports and Reebok in creating a progressive retail experience that serves our strong active young demographic,” said Jim Haskins, NHL Group Vice President of Consumer Products Licensing, "This initiative celebrates the NHL brand with product that showcases the fashion and authenticity unique to the NHL fan.”

A once-in-a-lifetime opportunity to attend the "2012 Bridgestone NHL Winter Classic” will jumpstart the NHL, Reebok and Champs Sports partnership. Starting on October 5, fans may enter a sweepstake to win various prizes, including the grand prize of two tickets and accommodations to attend the January 2, 2012 outdoor game pitting the New York Rangers against the Philadelphia Flyers in Philadelphia. Fans may enter through various channels, including in-store and online.

Champs Sports is one of the largest sports specialty retailers in North America. We have over 500 stores throughout the U.S., Canada and Puerto Rico/Virgin Islands. We bring to the table an arsenal of the finest, freshest athletic apparel, footwear, and accessories you'll find anywhere.

The National Hockey League, founded in 1917, is the second-oldest of the four majorprofessional team sports leagues in North America. The NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.

Reebok International Ltd.

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search