Home / Knowledge / News / Apparel/Garments / ASICS new apparel sponsor of Cricket Australia
ASICS new apparel sponsor of Cricket Australia
10
Oct '11
ASICS, was unveiled as the new official footwear and apparel sponsor of Cricket Australia; marking the partnership with the launch of a string of exciting new kits for the Australian cricket team.

"ASICS and Cricket Australia share a number of important philosophies about high performance, growth and success. This common ground is the making of exciting partnership. We are delighted to be announcing an association with ASICS, a company globally renowned as being synonymous with high performance" said James Sutherland, Chief Executive Officer - Cricket Australia.

The sponsorship will see ASICS provide the Australian men's and women's cricket teams with training and competition kit across a multiple year deal that will include the 2015 Cricket World Cup in Australia. The highlight of the range is the bold new direction taken for the T20 kit all black with green and gold accents.

ASICS cricket shoes have set the standard in performance and quality over the past 10 years and our training and competition kit for the team will deliver the same level of excellence in style, fit and comfort.” said Allan Russell, Managing Director - ASICS Oceania.

The Australian cricket team is one of the highest profile sporting teams in the world so this partnership will significantly elevate our global brand exposure. "This is in line with the strategies we have put in place to achieve the ASICS Growth Plan 2015" said Motoi Oyama, Global President and CEO, ASICS Corporation.

Australian Cricket Captain Michael Clarke, KFC T20 INTL Captain Cameron White, Trent Copeland, Ryan Harris and Commonwealth Bank Southern Star Alyssa Healy stood shoulder to shoulder with passionate grass roots fans to unveil the new Vodafone Test Series, KFC T20 International and Commonwealth Bank One-Day Series kits in Bondi Junction.

The Australian cricket team is made up of more than just the eleven players who take the field. The Aussie fans that cheer us on from the stands are also a vital part of the team, their energy lifts us when we are down and keeps us focused when we are going well, commented Michael Clarke.

ASICS will also be the official footwear and apparel sponsor of the Australian Cricket Centre of Excellence, where Australia's next generation of international cricketers hone their craft before taking on the world.

ASICS Corporation

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search