Home / Knowledge / News / Apparel/Garments / adidas to expand store network to more than 1,200 by 2015
adidas to expand store network to more than 1,200 by 2015
11
Oct '11
At an investor event in Moscow, Herbert Hainer, CEO of the adidas Group, announced the company's growth plans for Russia/CIS. Until 2015, sales are expected to increase at a double-digit average growth rate per annum, establishing Russia/CIS among the top three markets globally for the adidas Group.

In absolute terms, sales are expected to exceed € 1 billion by 2013, given comparable exchange rates. “I am very pleased to announce that the adidas Group's position in Russia/CIS is going from strength to strength. Our Group is the clear market leader, with adidas number 1 and Reebok number 2 in the market. With our strong momentum, I expect adidas Group sales in Russia/CIS to exceed € 1 billion by 2013,” commented Herbert Hainer, CEO of the adidas Group.

Together with North America and Greater China, Russia/CIS is one of the Group's three key attack markets as part of its strategic business plan Route 2015. As part of that plan, these three markets are expected to contribute 50% of the Group's sales growth.

Until 2015, the adidas Group wants to achieve global sales of € 17 billion and a sustainable operating margin of 11%. In Russia/CIS, the adidas Group currently enjoys a strong market leadership position with the adidas brand being the clear market leader, ahead of Reebok, and Rockport playing a solid role in the brown shoe segment.

“Our success in Russia/CIS is grounded on the strong desirability of our brands, our innovative and comprehensive product offering as well as our unmatched own retail footprint and expertise,” added Martin Shankland, Managing Director, adidas Group Russia/CIS.

“With the strong performance culture of our more than 13,000 employees and the backdrop of a healthy consumer market, I am very confident that our success story will continue and we will establish Russia/CIS as one of the top three markets for the adidas Group.”

The adidas Group expects to have over 800 stores in Russia/CIS by the end of 2011. By 2015, at least 400 stores will be added across the market, bringing the total store number to more than 1,200.

In 2012, the Ukraine, which is part of adidas Group's Russia/CIS market, will be co-hosting the UEFA EURO 2012 together with Poland. adidas will be the Official Sponsor, Supplier and Licensee of UEFA EURO 2012, also providing the Official Match Ball for the tournament. While the adidas Group is already the clear market leader in the Ukraine and intends to further expand this position, the company plans to reach market leadership in Poland by 2015.

adidas Group

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search