Home / Knowledge / News / Apparel/Garments / Fashion brands to participate in 'Cool Japan' campaign in India
Fashion brands to participate in 'Cool Japan' campaign in India
Oct '11
The 'Cool Japan' campaign launched by the Ministry of Economy, Trade and Industry (METI) of Japan will be focusing on high-end fashion brands and luxury industry during its visit to India in March next year.

The ambitious 'Cool Japan' campaign has been launched to reinstate confidence in Japanese brands, which was badly hit after the March 11 Tohoku earthquake and the resultant tsunami that devastated Japan's east coast.

According to METI, the campaign is essential not only to retain the competitive edge of Japanese goods and services, but also to re-establish the charm of Japanese brands, which has suffered due to the earthquake in March 2011.

As a part of its one billion yen (or US$ 13 million) campaign, METI also looks forward to promote the domestic small and medium enterprises (SMEs) on global level, especially in the rapidly developing Asian countries.

In India, METI plans to organize the 'Cool Japan' campaign in Mumbai. The festival in India would even commemorate six decades of diplomatic ties between the two economies.

Considering the importance that the campaign has attached to promotion of the SME industry, the 'Cool Japan' festival in India is also likely to benefit from the India-Japan Comprehensive Economic Partnership Agreement, which came into effect during the early part of the current year.

Besides India, the campaign would visit seven other countries including Singapore, France, South Korea, China, United States, Brazil and Italy. Of these, Singapore is the first destination and METI has asked 15 domestic street fashion brands to start their outlets in the centre of Singapore's leading shopping area.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search