Home / Knowledge / News / Apparel/Garments / Fashion brands to participate in 'Cool Japan' campaign in India
Fashion brands to participate in 'Cool Japan' campaign in India
Oct '11
The 'Cool Japan' campaign launched by the Ministry of Economy, Trade and Industry (METI) of Japan will be focusing on high-end fashion brands and luxury industry during its visit to India in March next year.

The ambitious 'Cool Japan' campaign has been launched to reinstate confidence in Japanese brands, which was badly hit after the March 11 Tohoku earthquake and the resultant tsunami that devastated Japan's east coast.

According to METI, the campaign is essential not only to retain the competitive edge of Japanese goods and services, but also to re-establish the charm of Japanese brands, which has suffered due to the earthquake in March 2011.

As a part of its one billion yen (or US$ 13 million) campaign, METI also looks forward to promote the domestic small and medium enterprises (SMEs) on global level, especially in the rapidly developing Asian countries.

In India, METI plans to organize the 'Cool Japan' campaign in Mumbai. The festival in India would even commemorate six decades of diplomatic ties between the two economies.

Considering the importance that the campaign has attached to promotion of the SME industry, the 'Cool Japan' festival in India is also likely to benefit from the India-Japan Comprehensive Economic Partnership Agreement, which came into effect during the early part of the current year.

Besides India, the campaign would visit seven other countries including Singapore, France, South Korea, China, United States, Brazil and Italy. Of these, Singapore is the first destination and METI has asked 15 domestic street fashion brands to start their outlets in the centre of Singapore's leading shopping area.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search