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3000 reasons to celebrate the festive season with MAX

18 Oct '11
2 min read

This festive season, Max offers the whole family a great shopping experience with new vibrant collections across apparel, footwear & accessories. With 3000 new designs, go ahead and take this opportunity to splurge on your new wardrobe.

Going with the pre-dominant bright colour palette, the new ethnic range Tavisha perfectly complements the joys and celebratory mood of festive occasions. The four key themes are Heritage, Pipli, Indigo and Bohemian which embrace the rich Indian culture.

Traditional crafts such as block printing & hand embroidery accentuate the richness of fabrics like silks, brocades, jacquards, chanderi etc. Contemporary cuts like gathers in empire lines, flared kurtas with kallis, bundgalas, angrakhas etc have been extensively used to give the garments an evergreen appeal.

If headed for a more contemporary look, the stylish women & young girls will not be able to resist the Mix & Match section. Create your signature look by teaming distinct printed churidars or leggings with the fashionable kurtas & kurtis.

Also find the perfect gifts for your loved ones in Max. From the fashionable apparel to the glitzy accessories, there is something for everyone!

The entire collection is available in all Max stores across the country.

Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.

Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of 'value fashion retailing' in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality.

The store ambience offers global shopping experience with imported fixtures and customer friendly layouts. In India, Max has 56 stores across 27 cities including Ghaziabad, Amritsar, Bhopal, Baroda, Thane, Siliguri, Chennai, Indore, Raipur, Ahmedabad, Kolkata, Vishakhapatnam, Bangalore, Delhi, Gurgaon, Agra, Hyderabad, Lucknow, Calicut, Mumbai, Nanded, Durgapur, Siliguri, Cochin, Mangalore and Pune. It has plans to open 75 stores by 2011-12.

Lifestyle International (P) Ltd

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