Interviews
News Flash
Armani Exchange to open new outlet in Melbourne
18 Oct '11
1 min read
A|X Armani Exchange, the youthful fashion label created by Italian designer Giorgio Armani, will open a new 240 sq m outlet in Melbourne on October 22.
The fashion brand, which is celebrating its 20th year in 2011, will offer its customers at the new store a preview of its latest Summer 2011 collection through a live model installation.
The launch of the flagship store will coincide with the commencement of 'Style Splash', the A|X Armani Exchange Summer advertising campaign.
This would be the second major advertising campaign launched by the retailer this year. Earlier in March this year, the brand had launched its Autumn/Winter 2011 3D campaign in Sydney, where it allowed customers to capture 3D images and video using supplied glasses.
Currently, A|X Armani Exchange has 201 stores worldwide.
The fashion brand, which is celebrating its 20th year in 2011, will offer its customers at the new store a preview of its latest Summer 2011 collection through a live model installation.
The launch of the flagship store will coincide with the commencement of 'Style Splash', the A|X Armani Exchange Summer advertising campaign.
This would be the second major advertising campaign launched by the retailer this year. Earlier in March this year, the brand had launched its Autumn/Winter 2011 3D campaign in Sydney, where it allowed customers to capture 3D images and video using supplied glasses.
Currently, A|X Armani Exchange has 201 stores worldwide.
Fibre2fashion News Desk - India
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
