Home / Knowledge / News / Apparel/Garments / OLYMP opens new shop in Lhasa
OLYMP opens new shop in Lhasa
20
Oct '11
OLYMP will be aiming high again in 2011 and, to this end, is on the trail of “yak and Yeti”. With its 34th sales outlet in the People's Republic of China, the lasting success of the German clothing manufacturer from Bietigheim-Bissingen in Swabia is continuing to gather pace on the continent of Asia.

The growing Chinese demand for quality products from OLYMP is enabling increasing expansion of the sales activities there to take place. Now, OLYMP's highest shop to date has been opened in the Lhasa Baiyi Department Store in the capital of the autonomous re-gion of Tibet at a height of 3,650 metres (11,975 feet).

Since November 2002, OLYMP Bezner GmbH & Co. KG has had a presence in one of the leading shopping centres in China, the Orient Shopping Center, in Shanghai. Since 2005, a broad licensing and sales agreement has existed for the Chinese market with the Yangtzekiang Garment Manufacturing Company Limited (YGM Ltd.), Hong Kong, which has since been able to pursue a welcome expansion course. Now, OLYMP is represented with 34 sales outlets, primarily in China's growing commercial centres such as Guangzhou, Beijing, Shanghai, Jiangsu or Zhejiang.

At the new Tibetan site in the modern Lhasa Baiyi Department Store in No. 8 Yu Tuo Road in Lhasa City, Xi Zang Province, there is now an OLYMP shop with an area of 36 square metres (387 square feet), which is a considerable size by local standards. It stocks OLYMP's complete range of business and leisure shirts, polos and ties – and, in addition, the new and innovative segment “OLYMP Knit-wear” with pullovers, slipovers, cardigans and troyer-style sweaters.

The city of Lhasa lies in a flat river valley high up in the Trans Himalayan Mountains and was origi-nally founded near a Buddhist temple. The name means “place of the gods” or “divine place” in Ti-betan, as it is here that the former palace of the Dalai Lama is located.

Lhasa occupies an area of 31,662 square kilometres (12,224 square miles) and has a population of approx. 500,000 people. Al-most half the inhabitants live in the urban district of Chengguan. Lhasa is a pulsating shopping centre and an important traffic hub in the north of the People's Republic.

The current planning strategy of OLYMP provides for an expansion of the existing sales organisation within the next six months by up to ten additional sales outlets. “The number of consumers from the middle and upper classes who have the necessary purchase power and are prepared to invest in brand-name clothing will continue to increase over the coming years,” Mark Bezner, Owner and CEO of the OLYMP Bezner GmbH & Co. KG, maintains. “For this reason we still see considerable potential for OLYMP in this vast country.”

Olymp


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search