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'Comfort's Big When You're Little' kicks off
Oct '11
Garanimals has just released their new “Comfort's Big When You're Little” advertising campaign, featuring a humorous series of 15 to 30-second television spots. The campaign theme is based on the importance of comfortable clothing for infants and toddlers.

The campaign includes five commercials, with two Spanish versions. Each spot depicts a hypothetical conversation between two toddlers discussing their Garanimals clothing in everyday settings such as the park, the dinner table, and the doctor's office. The tagline, “Comfort's big when you're little,” stresses the importance of comfort and soft materials in kid's clothing.

Garanimals products can be found in Walmart stores and online at Website.

Established in 1972, Garanimals is best known for its matching animal clothing tag system for children. It is a division of Garan Incorporated, a subsidiary of Berkshire Hathaway.

Headquartered in New York, Garan is one of the nation's leading manufacturers of apparel for children.


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