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Chennai-based Cerise hits Indian market
03
Nov '11
Cerise, the Chennai based Women's Western apparel brand is promoted by Fairway Unlimited, a company specialized in women's western wear domain for 1.5 decades. Fairway Unlimited is a part of Fairway Group, an export company which for the last 15 years has believed in combining fashion and functionality.

Fashion is one thing which has always enticed people through ages. In India, Women's western wear has become the latest fashion trend and is wooing people everywhere. Comfortable and sophisticated, they are popular among women of all age group. Easy to carry and wear, western lady apparels look elegant and graceful.

With increasing exposure of the Indian subcontinent to the Western World, the need of adopting western clothing styles and practices are getting more and more inevitable. Catering to this requisite, a wide range of entrepreneurships have sprung up across the country. Here cometh Cerise, Women's Western Wear Brand.

Cerise, the Chennai based Women's Western apparel brand is promoted by Fairway Unlimited, a company specialized in women's western wear domain for 1.5 decades. Fairway Unlimited is a part of Fairway Group, an export company which for the last 15 years has believed in combining fashion and functionality. They have always believed in providing in the retail environment and to that effect their range is available in leading retail stores pro shops & resorts in US & Canada.

Cerise is the brand of Women Western Wear aimed at today's modern woman - grounded to the house because of love, yet flying the corporate skies because of the challenges involved.

Under the Cerise brand, Fairway Unlimited manufactures women western wear including but not limited to Tops, Tunics & Dresses.

Cerise' in-house design studio helps us churn out modern, urbane, yet comfortable clothing for women. Not to mention our always-willing-to-please team of fashion setters who between them have the capacity to source 1.5 million garments/year - thus, spoiling you with choices!

Styles Trends and Fabrics
Think of fashion wears? Find the cure at cerise. Cerise launched in India in 2010 and they understands looking good isn't just something you do once in a while, it's a way of life. So they've researched the western dressings, world over to find you the most flattering styles in women's western wear. From work to chic, Cerise has got women's western wear covered!

Cerise brand represents fashion, quality and value. Presenting the latest styles for work, weekend-wear and everything in between, Cerise offers quality fabrics, sophisticated detailing, and comfort trendy casuals.

Cerise' trends in women's wears are short styles in vibrant hues and trendy casuals with various effects, which are the essence of great fashion. For comfort, Cerise use a lot of stretched Lycra in party wear. This season, they have used mostly earth and light colors. Cerise designers design keeping in mind celebrity trends and free sizes.


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