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Success of Intertextile Shanghai Apparel Fabrics
Nov '11
A successful end to the 17th edition of the world renowned Intertextile Shanghai Apparel Fabrics trade fair, which closed it's doors on 21 October 2011 to record growth. This year's visitor attendance reached more than 62,000 buyers, a 10 percent increase from the 2010 edition.

The double digit rise proves that the development of the fair is going in the right direction. Overall mood at the show was optimistic with positive praise for the quality of buyers and suppliers on-site, variety of products to choose from, informative seminar programme as well as a preview of international A/W 2012-13 fashion trends.

Mr Detlef Braun, Member of the Executive Board for Messe Frankfurt GmbH, said, "As the world's leading organiser of textile fairs we are really proud of the success of Intertextile Shanghai Apparel Fabrics. Now the largest industry event in the world, this show has grown into the most important platform where mass to luxury suppliers can find new business partners, offer inspirational trends, learn from others experience and excite the growing fashion industry in China and worldwide.”

Mr Braun also commented on the future of the Intertextile brand: “With increasing market segmentation we are now focusing on high quality exhibitors who can offer premium products for high-end brands and buyers."

More than 3,100 apparel fabrics and accessories suppliers from 23 countries and regions including Austria, Bangladesh, Belgium, China, France, Hong Kong, Israel, Portugal, Switzerland, the US and Vietnam as well as country and regions pavilions from Germany (25 exhibitors), India (12 exhibitors), Indonesia (10 exhibitors), Italy (100 exhibitors), Japan (73 exhibitors), Korea (102 exhibitors), Pakistan (10 exhibitors), Spain (12 exhibitors), Taiwan (154 exhibitors), Thailand (24 exhibitors) Turkey (6 exhibitors), the UK (10 exhibitors) highlighted their respective unique selling points.

Other special pavilions included exhibitors from Lenzing (54 exhibitors) showcasing man-made fibres with high quality cellulose fibres such as Tencel, Modal, and Lenzing Viscose; Invista (26 exhibitors) showcasing Lycra fibre and COOLMAX fabrics; Hyosung (10 exhibitors) showcasing Creora spandex, recycled polyester and nylon yarn fibres as well as Cotton Council International (6 exhibitors) showcasing cotton rich yarns and fibres.

Nearly 60 percent of the 924 international exhibitors were returnees proving the strength of the Intertextile brand. Participating for a decade now, Italian luxury textile mill Lanificio F.lli Cerruti 1881 brought their men's and women's fabric collections incorporating the finest wool, cashmere and silk. “The first three days were terrific – buyers from all over China came,” commented Mr Daniele Sanzeni, head of the group.

French textile design house Creations Robert Vernet agreed: “The China market is getting better and better, this has been one of the best shows over the last 10 years of participating here,” observed Mr Benoit Feder. He further reflected: “It's difficult to imagine how business would be without Intertextile – we will be back again.”

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Courtesy: UN Department of Public Information

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