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Success of Intertextile Shanghai Apparel Fabrics
07 Nov '11
5 min read
First time exhibitor, ABY, Aditya Birla Yarn from Indonesia was equally as impressed. “It's been absolutely fantastic here, we've met with buyers from across China as well as Asia-Pacific, Europe, South America and the US” exclaimed Mr Balachandra N.R, GM Product Development Overseas Spinning Business, who used their first global presentation to launch five of their branded products: ABY Colorlast yarn that uses pigment dyes, ABY Flexo Denim yarn blends that offers stretch, ABY Softura that is a 100% cellulose yarn, ABY Protek that has permanent flame retardant properties and ABY Style for fashion fabrics.
Fine worsted fabric producer, Hield, was also pleased with the visitor flow. “The quality of buyers has been good, very positive,” assured Mr Samer Chamsi-Pasha, Chairman for the UK mill. According to Mr Chamsi-Pasha, who has participated in the fair for more than a decade, a growing phenomenon within the Chinese industry is changing the dynamics of the domestic buying tendencies.
“Chinese brands are becoming more European in that their designers are migrating to different brands as they establish a name for themselves, attributing to a maturing fashion scene in China as well as great business potential for us.”
Chinese buyer, Mr Wang Baishang, Designer for Shanghai label Shen Collection also shared his thoughts on the changing fashion industry: “with the economic downturn still affecting Europe and North America, we now only focus on designing our fashion line for the domestic market. This show offers the finest quality fabrics and suppliers plus it's conveniently located in Shanghai.”
Japan exhibitors were also looking to expand their business with the growing number of Chinese brands. Takisada Nagoya Co Ltd has been operating in Shanghai for a decade now to offer competitive pricing, and the flexibility to respond to urgent changes in demand. As the largest Japan pavilion exhibitor in terms of scale, they showcased their range of fashion fabrics for mainly menswear covering 90 sqm of space.
“We have shifted our focus to China and the response has been very good. We hope to further expand our booth next year,” said Mr He Jun Hua a representative from the Shanghai branch.
Click here to read more details
Fine worsted fabric producer, Hield, was also pleased with the visitor flow. “The quality of buyers has been good, very positive,” assured Mr Samer Chamsi-Pasha, Chairman for the UK mill. According to Mr Chamsi-Pasha, who has participated in the fair for more than a decade, a growing phenomenon within the Chinese industry is changing the dynamics of the domestic buying tendencies.
“Chinese brands are becoming more European in that their designers are migrating to different brands as they establish a name for themselves, attributing to a maturing fashion scene in China as well as great business potential for us.”
Chinese buyer, Mr Wang Baishang, Designer for Shanghai label Shen Collection also shared his thoughts on the changing fashion industry: “with the economic downturn still affecting Europe and North America, we now only focus on designing our fashion line for the domestic market. This show offers the finest quality fabrics and suppliers plus it's conveniently located in Shanghai.”
Japan exhibitors were also looking to expand their business with the growing number of Chinese brands. Takisada Nagoya Co Ltd has been operating in Shanghai for a decade now to offer competitive pricing, and the flexibility to respond to urgent changes in demand. As the largest Japan pavilion exhibitor in terms of scale, they showcased their range of fashion fabrics for mainly menswear covering 90 sqm of space.
“We have shifted our focus to China and the response has been very good. We hope to further expand our booth next year,” said Mr He Jun Hua a representative from the Shanghai branch.
Click here to read more details
Messe Frankfurt GmbH
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