Home / Knowledge / News / Apparel/Garments / Re-invention of Minawear luxury hemp lounge wear
Re-invention of Minawear luxury hemp lounge wear
07
Nov '11
After a four year hiatus, Minawear is re-launching for a 2012 spring delivery of their signature blend of hemp and organic cotton yoga lounge wear. Through thick and through thin, these yoga pants are back to tell the tale!

Minawear Luxury Hemp Yoga Lounge Wear is revving up for a Spring 2012 delivery after four years on hiatus. Minawear began in Venice, CA in 1998 by designer Mina Hegaard. Wanting to avoid conventional fabrics, Hegaard sought alternative materials to make her line stand out from the usual cotton workout gear.

Experimenting with hemp, organic cotton and bamboo, as well as eco-friendly methods of finishing, and recycling, the Minawear brand began to bloom. Minawear's success in the yoga world skyrocketed when John Friend's, Anusara Yoga, latched onto the luxury line and began merchandising it all over the country.

Setting up a showroom in Venice called Nirvana Ranch in 2003, the Minawear brand quickly became synonomous with artsy eco wear. Costume designers for TV, movies, and boutique buyers soon sought out the comfy goods, establishing the Minawear brand further. Celebrities like Woody Harrelson and Christian Slater were sporting the unique tie dyes and silkscreened designs on camera, and yogis around the world om-ed in their oneness on the mat.

Success did not arrive without its challenges though. Realizing the need for a Trademark if she were ever to sell the company, Hegaard set out to register the name. With the help an entrepreneur who had registered his own trademark, she was able to submit the initial paperwork on her own.

All seemed to be running smoothly, until Toys-R-Us reared its giraffe head, to claim that it was too confusing with its children's brand Mini-wear. Having used the name now for several years, Hegaard was forced to charge into a battle she seemed sure to loose. But with some luck, and an agreement that the name “Minawear” would not be used on children's clothing, she emerged victorious—her label intact.

In 2005, the name Minawear caught the attention of another eco-apparel company in town, GeoMio, who was soon wooing Hegaard into the deal that so many entrepreneurs dream of – acquisition. The sale was made January 1st 2007, and Hegaard was retained as the designer for her namesake during the initial phase. When her contract ended, Hegaard decided a change was needed, so she packed her bags, and moved her family to Victoria, Texas, in order to raise her daughter in a small town near family.

Two and a half years later, by the summer of 2010, GeoMio had been caught up in the same economic woes the rest of the apparel industry was feeling. The owner contacted Hegaard, saying she was closing up shop and wanting her to take the company over again.

Hegaard regained the trademark and rights to the web site then hopped a plane to Los Angeles, packed two palates of inventory, and shipped it back to Texas. Making quick work of her bonus acquisition, Hegaard liquidated most of the inventory and generated new interest in the line. The local paper featured an article on Hegaard and Minawear, which she lost no time in taking to the bank for a loan to restart Minawear.


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

Pakistan’s textile exports up 5.81% in July-August 2017

The value of textile and garment exports from Pakistan increased by...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search