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H&M celebrates Christmas with celebrities & UNICEF

17 Nov '11

4 min read

Hennes & Mauritz AB (H&M) and UNICEF celebrate Christmas together with a special collection. Every woman knows that what's worn underneath is as important as the outfit on top. Which is why this winter, H&M's underwear provides not only the pattern and details to create a total look, but also brings a new bra style to provide new shape, too. The new Super Push bra maximises cup size and accentuates the body's curves.

Available in colours such as purple, light gold or black with a touch of red, or in patterns such as zebra or Japanese flowers, the tops and bottoms can be mixed and matched to create an individual look. Alongside the Super Push are other new essentials, such as long kimono wraps and matching satin trousers, giving underwear a key role in fashion at H&M this winter.

Figures from the world of film, fashion, art and music come together with their loved ones for H&M's Christmas season campaign, which is raising money for UNICEF. The campaign celebrates the value of togetherness - so Karen Elson is photographed with her sister Kate, while Georgia Jagger appears with her mother, Jerry Hall.

Bryan Ferry is photographed with his son Tara, while Abbey Lee appears with her boyfriend, Matthew Hutchinson. Everyone is dressed in white with winter sparkle as a unifying theme. To show the true spirit of the season, part of the sales of selected garments will be donated to UNICEF. A special hangtag will be attached to the garments, from which around one pound from each sale will be donated by H&M to UNICEF, matching the cost of one week's schooling for one child in Bangladesh.

Every woman knows that what's worn underneath is as important as the outfit on top. Which is why this winter, H&M's underwear provides not only the pattern and details to create a total look, but also brings a new bra style to provide new shape, too. The new Super Push bra maximises cup size and accentuates the body's curves.

Available in colours such as purple, light gold or black with a touch of red, or in patterns such as zebra or Japanese flowers, the tops and bottoms can be mixed and matched to create an individual look. Alongside the Super Push are other new essentials, such as long kimono wraps and matching satin trousers, giving underwear a key role in fashion at H&M this winter.

To celebrate this season's exclusive designer collaboration with Versace, H&M will be selling TASCHEN's essential guide to 21st century fashion, 100 Contemporary Fashion Designers. It's an A-Z of every important fashion designer in the world today, and of course under the letter V can be found Donatella Versace, one of the most famous figures in fashion, and the woman behind the Versace for H&M collection.

The book will be sold in every store that stocks the Versace for H&M collection, around 300 stores worldwide, and will be available for six months. It also features other designers who have collaborated with Hennes & Mauritz AB (H&M) , such as Alber Elbaz of Lanvin, Karl Lagerfeld and Rei Kawakubo of Comme des Garçons.

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