Home / Knowledge / News / Apparel/Garments / H&M celebrates Christmas with celebrities & UNICEF
H&M celebrates Christmas with celebrities & UNICEF
17
Nov '11
Hennes & Mauritz AB (H&M) and UNICEF celebrate Christmas together with a special collection. Every woman knows that what's worn underneath is as important as the outfit on top. Which is why this winter, H&M's underwear provides not only the pattern and details to create a total look, but also brings a new bra style to provide new shape, too. The new Super Push bra maximises cup size and accentuates the body's curves.

Available in colours such as purple, light gold or black with a touch of red, or in patterns such as zebra or Japanese flowers, the tops and bottoms can be mixed and matched to create an individual look. Alongside the Super Push are other new essentials, such as long kimono wraps and matching satin trousers, giving underwear a key role in fashion at H&M this winter.

Figures from the world of film, fashion, art and music come together with their loved ones for H&M's Christmas season campaign, which is raising money for UNICEF. The campaign celebrates the value of togetherness - so Karen Elson is photographed with her sister Kate, while Georgia Jagger appears with her mother, Jerry Hall.

Bryan Ferry is photographed with his son Tara, while Abbey Lee appears with her boyfriend, Matthew Hutchinson. Everyone is dressed in white with winter sparkle as a unifying theme. To show the true spirit of the season, part of the sales of selected garments will be donated to UNICEF. A special hangtag will be attached to the garments, from which around one pound from each sale will be donated by H&M to UNICEF, matching the cost of one week's schooling for one child in Bangladesh.

Every woman knows that what's worn underneath is as important as the outfit on top. Which is why this winter, H&M's underwear provides not only the pattern and details to create a total look, but also brings a new bra style to provide new shape, too. The new Super Push bra maximises cup size and accentuates the body's curves.

Available in colours such as purple, light gold or black with a touch of red, or in patterns such as zebra or Japanese flowers, the tops and bottoms can be mixed and matched to create an individual look. Alongside the Super Push are other new essentials, such as long kimono wraps and matching satin trousers, giving underwear a key role in fashion at H&M this winter.

To celebrate this season's exclusive designer collaboration with Versace, H&M will be selling TASCHEN's essential guide to 21st century fashion, 100 Contemporary Fashion Designers. It's an A-Z of every important fashion designer in the world today, and of course under the letter V can be found Donatella Versace, one of the most famous figures in fashion, and the woman behind the Versace for H&M collection.

The book will be sold in every store that stocks the Versace for H&M collection, around 300 stores worldwide, and will be available for six months. It also features other designers who have collaborated with Hennes & Mauritz AB (H&M) , such as Alber Elbaz of Lanvin, Karl Lagerfeld and Rei Kawakubo of Comme des Garçons.

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X