Home / Knowledge / News / Apparel/Garments / Vivid wintery styles arrives in Max stores
Vivid wintery styles arrives in Max stores
21
Nov '11
As winter knocks the door, Max has launched a vivid wintery wardrobe allowing everyone to make a style statement while staying stylishly warm this season. Inspired by the latest international trends, Max has come up with a complete collection portraying varied flamboyant designs, colours and patterns for the whole family.

Women collection (Western):
In keeping with its woman customer's preferences to merge fashion with warmth, the Max Hi-Winter collection entails an assortment of silhouettes ranging from trendy jackets to tees to sweaters inspired by a host of themes such as Scandinavian, Evening tea party, Wall paper floral, Bohemian and Vintage Portobello.

The silhouettes are trendy while flaunting the curves indicating a perfect amalgamation of style, comfort and warmth. A wide range of ponchos, capes, throws, sweaters, jackets in varied patterns and shapes have been introduced. Tees comprises of ruched sleeves and hem, knotted hem and turtle neck printed tees.

One can get warm and cozy with exaggerated cowls of sweater dresses, jackets with inflated sleeves, printed dot, chequered long trench coats, mohair soft sweaters etc. The bottoms with style - pleated bottoms to Scandinavian stocking or Scottish tights are a rage this season.

The collection plays with a wide palette of winter colours that brings out the fun and frolic element in spite of being rustic and wintery such as ochres, olives, black, wine, greys to deep pinks, oranges, bright purple, blood reds etc...

Ethnic:
Max ethnic wear presents a delightful winter collection that is comfortable and chic for all those who believe in classy ethnic fashion. A wide variety of fabrics ranging from wool blends to acrylic viscose to 100% cotton have been introduced to offer the right amount of warmth for every degree change in weather.

A range of cardigans and 100% cotton sweaters in vibrant colours and textures is being launched for the young college girls who can pair with the fusion ensemble or slim fit tunics.

A special range of winter tunics, flat knit kurtas, corduroy kurtas have been added that is further accentuated with engineered striper fabrics, traditional motifs, fashionable necklines, liberal use of laces / trims and expensive jacquard looks.

To create a complete ethnic winter ensemble, Max has also introduced Reversible Quilted jackets have been in 2 lengths that can be worn over kurtas, knitted stylish stylised leggings and shawls that can be paired with kurtas and jamavars.

Men's collection:
A trendy mix of casuals, formals, semi-formals, sports & denims have drawn inspiration from themes like Gothic survivor, Comic outburst, Moto spirit, Old school reunion, Techno station etc.

A wide palette of winter colours gives one loads of possibilities of mix n match & layering with sweat-shirts, jackets & sweaters to choose from for young and middle aged.

The options for casuals and sports are endless with the new assortment of reversible jackets and full sleeve shirts, casual and knit blazers/ jackets, double layered shorts, shawl collar sweaters, double band jeans, jogger denims, sports sweater, flat knit tees etc..

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search