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Azadea Group opens new Salsa outlet in UAE
Nov '11
Azadea Group, a leading fashion and lifestyle retail company, has launched a new boutique of its international Portuguese denim brand Salsa in the UAE.

The new Salsa retail concept outlet, opened on the ground floor of Dubai Mall, is the Group's sixth Salsa outlet in UAE and 20th in the Middle East.

The new outlet is spread on an area of 2,280 sq ft, which makes it the first of its kind retail design concept outlet in the world.

The launch, based on the theme “Larger Than Life”, is considered to be a high point of the Group's expansion in the region.

Salsa's Jeans, which are prepared from premium quality denim, are designed to offer a perfect fit to men and women of all size and shapes. In order to see that these jeans offer ultimate fit all through the garment's life, the fabric is pre-shrunk and fibres compressed before cutting into the brand's characteristic styles.

The Push-Up Wonder Jeans launched by the brand in 2008, offers wonderful push-up feel and an excellent fit and to-date it remains a star product of the brand. The brand constantly endeavours to introduce innovation in its jeans to offer an excellent feel and appearance at a reasonable price.

Salsa has an international tie up with Swarovski Elements and also offers an assortment of jeans within the range.

Under its Push-Up Wonder and the Sculpture models, the brand has evolved a Special numbered Limited Edition, which apart from being hand-made, is the only one of its kind. These were the first to be presented at the new outlet.

Azadea Group currently manages more than 30 international brands and operates 359 stores in the Middle East and North Africa.

Fibre2fashion News Desk - India

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