Home / Knowledge / News / Apparel/Garments / Marimekko's new London store at world's first pop-up mall
Marimekko's new London store at world's first pop-up mall
02
Dec '11
Marimekko will open its second company-owned retail store in London on 3 December 2011. The new store will be part of the world's first pop-up mall, Boxpark Shoreditch. The former working class area Shoreditch is an East London district nowadays gentrified by the creative industries and people, tastemakers and scenesters.

The innovative Boxpark mall is built on moveable shipping containers to create a unique mix of carefully chosen international fashion, art and lifestyle brands – Marimekko one of them. The new Marimekko Box Shop differs from all of the company's other stores, except the newly opened store in the design district of Helsinki. At Boxpark Shoreditch, a constantly varying range will focus on Marimekko's spearhead products and experimental launches combined with strong visuals.

“It's natural for Marimekko to be part of this unique international pop-up mall of brands with a radical attitude. I think London's Shoreditch, as the creative heart of the global capital of street style, gives us a great opportunity to launch an inspiring conversation with the local tastemaker community. And this district of sparkling creativity definitely challenges us to try out new things and to break established norms in our line of business.

The Marimekko Box Shop represents the special features of our design. With our glowing colours, bold patterns and strong design appreciation, we will bring a joyful and passionate flavour to the interesting combination of trailblazing brands and styles, thoughts and visions,” says Creative Director Minna Kemell-Kutvonen.

The Boxpark Shoreditch pop-up mall will initially open for up to five years. The mall will be home to more than sixty carefully selected brands like 55DSL, Calvin Klein, Vans, Bukowski and Marimekko. The container number of the Marimekko Box Shop will be 16 and the address Bethnal Green Road, London E1 6GY.

Marimekko Oyj


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search