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Marimekko's new London store at world's first pop-up mall
Dec '11
Marimekko will open its second company-owned retail store in London on 3 December 2011. The new store will be part of the world's first pop-up mall, Boxpark Shoreditch. The former working class area Shoreditch is an East London district nowadays gentrified by the creative industries and people, tastemakers and scenesters.

The innovative Boxpark mall is built on moveable shipping containers to create a unique mix of carefully chosen international fashion, art and lifestyle brands – Marimekko one of them. The new Marimekko Box Shop differs from all of the company's other stores, except the newly opened store in the design district of Helsinki. At Boxpark Shoreditch, a constantly varying range will focus on Marimekko's spearhead products and experimental launches combined with strong visuals.

“It's natural for Marimekko to be part of this unique international pop-up mall of brands with a radical attitude. I think London's Shoreditch, as the creative heart of the global capital of street style, gives us a great opportunity to launch an inspiring conversation with the local tastemaker community. And this district of sparkling creativity definitely challenges us to try out new things and to break established norms in our line of business.

The Marimekko Box Shop represents the special features of our design. With our glowing colours, bold patterns and strong design appreciation, we will bring a joyful and passionate flavour to the interesting combination of trailblazing brands and styles, thoughts and visions,” says Creative Director Minna Kemell-Kutvonen.

The Boxpark Shoreditch pop-up mall will initially open for up to five years. The mall will be home to more than sixty carefully selected brands like 55DSL, Calvin Klein, Vans, Bukowski and Marimekko. The container number of the Marimekko Box Shop will be 16 and the address Bethnal Green Road, London E1 6GY.

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