Home / Knowledge / News / Apparel/Garments / Marimekko's new London store at world's first pop-up mall
Marimekko's new London store at world's first pop-up mall
Dec '11
Marimekko will open its second company-owned retail store in London on 3 December 2011. The new store will be part of the world's first pop-up mall, Boxpark Shoreditch. The former working class area Shoreditch is an East London district nowadays gentrified by the creative industries and people, tastemakers and scenesters.

The innovative Boxpark mall is built on moveable shipping containers to create a unique mix of carefully chosen international fashion, art and lifestyle brands – Marimekko one of them. The new Marimekko Box Shop differs from all of the company's other stores, except the newly opened store in the design district of Helsinki. At Boxpark Shoreditch, a constantly varying range will focus on Marimekko's spearhead products and experimental launches combined with strong visuals.

“It's natural for Marimekko to be part of this unique international pop-up mall of brands with a radical attitude. I think London's Shoreditch, as the creative heart of the global capital of street style, gives us a great opportunity to launch an inspiring conversation with the local tastemaker community. And this district of sparkling creativity definitely challenges us to try out new things and to break established norms in our line of business.

The Marimekko Box Shop represents the special features of our design. With our glowing colours, bold patterns and strong design appreciation, we will bring a joyful and passionate flavour to the interesting combination of trailblazing brands and styles, thoughts and visions,” says Creative Director Minna Kemell-Kutvonen.

The Boxpark Shoreditch pop-up mall will initially open for up to five years. The mall will be home to more than sixty carefully selected brands like 55DSL, Calvin Klein, Vans, Bukowski and Marimekko. The container number of the Marimekko Box Shop will be 16 and the address Bethnal Green Road, London E1 6GY.

Marimekko Oyj

Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search