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Virtual Greats creates partnership for Rocawear
19
Dec '11
Rocawear will introduce a selection of their instantly recognizable, sizzling winter styles to a virtual world for the first time in VIE: Virtual Island of Entertainment, enVie Interactive LLC announced.

Virtual Greats, the world's leading virtual goods and sales distribution agency, created this partnership that marks the first clothing line set to deliver diverse styles to VIE.

"Guests of VIE can expect trendsetting fashion from a wide variety of top companies and designers as one of the many luxuries afforded to them when visiting the island," said Stacey Hirata, President, enVie Interactive. "

"Rocawear is a brand with global appeal. This partnership brings their unique line of fashion into a virtual world for the first time delivering the hottest styles and expanding variety for our guests to express themselves."

"The Rocawear consumer has responded favorably to our online initiatives and we find that they are depending on the internet more and more for shopping and entertainment, so the gaming aspect is a natural progression for us. We couldn't be more excited to partner with VIE in the virtual goods space..." states Jameel Spencer, EVP Marketing.

VIE, a 3D virtual world with social game elements, is set on an island where people can meet, play and indulge through live events, games, quests and mysterious adventures. Developed and published by enVie Interactive LLC, VIE is currently in open beta.

Based in Sunnyvale, California, enVie Interactive LLC is a ground-breaking developer, publisher and distributor of interactive entertainment. Players can learn more about enVie's flagship product, VIE: Virtual Island of Entertainment at website.

Virtual Greats connects celebrities, artists, intellectual property owners and brands with a new generation of fans and consumers, unlocking value through digital representations of real world content in online communities.

Rocawear


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