Home / Knowledge / News / Apparel/Garments / Neva Garments to launch 'Talking Buddies' T-Shirts
Neva Garments to launch 'Talking Buddies' T-Shirts
03
Jan '12
Ludhiana-based Neva Garments will launch a new line of theme based t-shirts “Talking Buddies” in February, under the brand name 'Live Free', which are focused on the area of wellness. The brand has been targeted at the youth segment and will be initially launched in large format stores.

Neva is credited with introducing thermalwear products in India, which are light in weight and easier to maintain than their woolen counterparts. Alongside the company also introduced a range of innerwear and lingeries.

Neva Garments is a recent recipient of the 'Best Medium Enterprise' award at the D&B-Axis Bank Business Gaurav SME Awards 2011 and has posted revenues of Rs one billion in the current fiscal.

Providing details of the new product line to fibre2fashion, Mr Vishal Jain, CEO of Neva Garments said, “The new range of T-shirts called “Talking Buddies” is not only about a T-shirt or a garment, it's a buddy. When one is low, sad, upset, etc., our products act as a buddy. They mentor, guide and put a smile back on the face”.

Continuing further he said, “The range is targeted at the wellness segment, a very important area to people in their lives. We will keep launching different kind of fabrics and designs which are sexy and breathable.

Speaking about the thermalwear business, in which Neva is a market leader, he explained, “We have done good business, but not in the same way as anticipated. Retailers place orders only if the temperatures dip in December otherwise, January is lean as they do not take place orders lest the inventory is carried over in to the next season. These impact sales and volumes”.

Elucidating on consumer preferences he said, “Since winters are shrinking, consumer's preferences are also changing. People wear winterwear for just 15-20 days so the same product is reused for 2-3 seasons. So we are actually researching and studying the consumer behaviors in order to create a future for our products and brands”.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: African Development Bank

Fashion | On 24th Aug 2017

AfDB supports growth of African fashion sector

Fashionomics Africa (the economics of fashion) is an initiative of...

Textiles | On 24th Aug 2017

Pakistan's textile exports increase 2.78% in July 2017

The value of textile and garment exports from Pakistan increased by...

Courtesy: Differential Brands

Apparel/Garments | On 24th Aug 2017

DFBG sees 16% net sales rise in 2017 1st half

The net sales of Differential Brands Group Inc (DFBG), a portfolio of ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search