Home / Knowledge / News / Apparel/Garments / Taiwan garment makers plan to promote brands in China
Taiwan garment makers plan to promote brands in China
04
Jan '12
Taiwanese garment producers are considering to promote their brands in China as they see great potential for branded fashion apparel in Chinese market.

Taiwan's leading garment producer, Tainan Enterprises Co. was the first to make a move in this direction. The firm, which is present in China for almost 20 years now, successfully launched its own “Tony Wear” fashion label in China in recent years.

In October 2011, Everest Textile Co., a subsidiary of Far Eastern Textile, unveiled its fashion label EverTek in China. Everest President CL Yeh said the brand soon gained popularity in China and generated NT$ 5 million (US$ 166,667) in revenues during November 2011. He expects the brand's revenues in China to touch NT$ 300 million (US$ 10 million) this year.

Some other garment and textile producers from Taiwan like Makalot Industrial Co. and Nan-Woei Industrial Co. are also planning to launch their own brands in China.

Makalot is scheduled to launch its branded apparel line in China this year, which it proposes to first launch online. Makalot Chairman LP Chou said over the next few years, China's business climate is likely to be better than that of the EU and the US, which are facing protracted credit crisis that is affecting their economic performance.

Nan-Woei already operates a plant in eastern China's Jiangsu Province's Yancheng and it primarily engages in production of women's coats and sportswear. The plant has a monthly production capacity of 60,000 dozen pieces and the entire output of the plant is exported. Considering the growing demand for branded items in China, the firm plans to launch its own branded fashion and upholstery labels in 2014.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search