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Fine Fair to open 50 'Kair' kidswear stores in India
Jan '12
The Dubai-based Fine Fair Group, which mainly deals in branded children's apparel, plans to open at least 50 outlets in India by 2015 under its own label called 'Kair'.

Currently, the Group also has a menswear brand 'Rawther' and a womenswear brand 'Mumtas'.

Mr. Ismayael Rawther, Managing Director, Fine Fair Group told fibre2fashion, “We are in the Middle East since the last 14 years and we plan to open 200 stores all over the world by 2020. In India, we are planning to open a minimum 50 stores by 2015, of which 20 stores will be in south India.”

“For the purpose, we will invest Rs. 1 billion in the retail segment by 2015. We have started identifying sites and construction has begun in 3 cities in Kerala. Bangalore, Chennai, Hyderabad, Delhi, and Mumbai are the other cities where we would like to have our outlets by 2015. Initially we will have exclusive brand outlets (EBOs) and at a later stage we will go in for shop-in-shops,” he adds.

Explaining the reason for planning to enter Indian market, he says, “There is a big gap in the supply and demand in the apparel retail industry in India, particularly for international level quality goods. Currently, the products being offered by Indian brands are not up to international standards. Hence, we expect a very good potential market in the coming years.”

Briefing about Kair, he says, “Kair caters to new born, infants, toddlers, kids and teens. Our quality and styles are at par with international brands and our products are made using 100 percent cotton fabric. Our products have exclusive fabrics, design, cuts and fashionable colours, which are developed at our own design studio in Tirupur.”

Fine Fair Group presently operates a state-of-the art manufacturing facilities based out of Tirupur in south India. Besides launching Kair brand outlets, the Group also has plans to expand its manufacturing facilities in India.

“We will be setting up a fashion city near Coimbatore to integrate our production facilities both vertically as well as horizontally. We will be having facilities from ginning to garmenting. This will involve an investment of Rs. 5 billion, which we will spend in stages. By 2015, we plan to invest Rs. 2 billion and by 2020 we will spend another Rs. 3 billion for designing and manufacturing,” reveals the MD of Fine Fair Group.

Fibre2fashion News Desk - India

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