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Jeanologia to display jean finishing expertise at Kingpins
Jan '12
The Spanish company Jeanologia, specialized in jean finishing, will present its latest novelties for the first time in USA within the Kingpins show, that will take place next 10th and 11th January in Los Angeles and then on 17th and 19th January in New York.

Further to the great success obtained in previous international exhibitions, this time Jeanologia travels to USA where will proudly present the ECO-CLOCK in New York during the “Continuum” show, a division of Kingpins focused on sustainability within the textile industry.

The Eco-Clock is a tool that allows obtaining live information about energy, water and chemicals consumption during the jeans finishing process, and it compares the results with those that would be obtained if the same processes were carried out with sustainable technologies.

This tool is aimed at making the industry and consumers aware of the importance of improving the production processes, turning them into more sustainable ones. As Enrique Silla, president of Jeanologia says: “The way and the technologies used to manufacture a jean are part of the product itself, which is how the market understands it, and in the future there will be no room for those who do not use efficient, ethical and sustainable production techniques”.

Another novelty to be introduced by Jeanologia during the kingpins show is the Easy Mark software for GFK LASER which simplifies the design technology for the GFK lasers and integrates production, creativity and design.

The software counts with an interface very easy to use since the design placement is based on a “click and drag” system completely adaptable to the shape and size used in each production, which allows a perfect merge of the design on the jean.

In this sense, Easy Mark 2012 also allows adding to the jean further elements such as “whiskers”, “spots”, “breaks”, and “chevrons”, all of them available in the design data base of Jeanologia, constantly updated.

This tool enables designers and manufacturers to work together even if they are located thousand kilometers away one from each other.

Likewise, Jeanologia will present EIM (Environmental Impact Measuring), the first software that measures the environmental impact specifically for the garment finishing industry, created to providing laundries and garment finishing industry with a tool that helps building a more sustainable process.

EIM software enables professionals to evaluate the environmental impact during the finishing process pointing out the water, energy and chemicals consumption as well as workers health.

With respect to collections, Jeanologia is currently working on “Saving Water” a line that does not damage the environment, and that saves water and chemicals during the washing process, and “Textures” a collection of laser designs that goes away from the more traditional jean look and gives a look totally different using designs of structures, natural patterns, drawings from kids or digital textures to mention some of them. Another collection is the one called “Vintage” which refers to the purist side of the jean world, inspired on the authentic.

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