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Belstaff to open global flagships in London & New York
31
Jan '12
Harry Slatkin, CEO, is pleased to announce the Autumn 2012 opening of Belstaff's flagship stores on New Bond Street, London and Madison Avenue, New York City. This is the company's first retail endeavor since Labelux Group acquired the brand in June 2011, an inauguration that brings the company back to its British roots and marks the beginning of the fashion house's exciting new chapter as a global luxury brand.

Belstaff House, its London flagship, is located at 135-137 New Bond Street in Mayfair, London.

The five-story, 26,000 square-foot Belstaff House will contain a two-level retail store which will showcase the newly re-launched Women's and Men's Autumn/Winter 2012 Collections and will also be home to its London showroom.

Slatkin said, "Belstaff House on Bond Street affirms our commitment to embracing the brand's British roots and heritage. With our presentation and store opening in 2012, our company plans to establish its foundation for international expansion for this storied luxury brand."

Built in 1876 and originally known as Renoir House the New Bond Street building boasts a colorful historical past: originally as an exhibition gallery for artists such as Alma Tadema, Whistler, and Albert Moore, and from 1943-1975, as a recording studio for the BBC, who hosted the Beatles along with a variety of other acts. Most recently, a collective of prestigious antique dealers occupied the space.

Belstaff's New York flagship is located at 814 Madison Avenue. The century old limestone and brick building, will be home to Belstaff's first freestanding retail store and marks Belstaff's entrance into the U.S. luxury market. The store is 4,000 square-feet, and will provide a luxury retail experience for the Belstaff customer.

"As an English Heritage Luxury brand we are proud to have Belstaff start its U.S. retail expansion with Madison Avenue on what is considered the most prestigious luxury retail avenue in the world," said Slatkin.

The flagship stores design will be overseen by William Sofield, of Studio Sofield, acclaimed for his modern and innovative luxury retail concepts.

During London's Fashion Week, Belstaff will debut its Autumn/Winter 2012 Women's, Men's and Accessories Collections, designed under the new creative direction of Martin Cooper, Chief Creative Officer. The Autumn/Winter 2012 Collection is influenced by Belstaff's rich history and archives.

In June 2011, Belstaff was acquired by the Labelux Group, Harry Slatkin and Tommy Hilfiger. Harry Slatkin is the new CEO and is focused on repositioning Belstaff as a luxury lifestyle brand and taking the brand's DNA back to its British roots. The vision is to restore the heritage of Belstaff and to position it amongst the most important luxury players. The brand is building a world-class team, incorporating luxurious and unique fabrics, and continuing to Italian production.

Belstaff


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