Home / Knowledge / News / Apparel/Garments / E-Teenz to unveil new infants wear brand
E-Teenz to unveil new infants wear brand
15
Feb '12
E-Teenz, a value-brand for kids and a fast growing retail venture by Kolkata-based Dhananjai Apparels Pvt. Ltd., now plans to foray into new born and infants segment by launching a new brand 'E-Todzz'.

Incorporated in 1977, Dhananjai Apparels is today one of the largest manufacturer of school uniforms in the country. The company specializes in manufacturing of apparels in knits and wovens and has a capacity to produce 500,000 apparel pieces a month.

Its flagship junior wear brand E-Teenz caters to children between 2 to 14 years of age and is a licensee of several cartoon characters like Popeye, Spiderman, OliveOyl, Barbie, Hot Wheels, Fisher Price, Archie and many more.

Speaking to fibre2fashion about the new brand 'E-Todzz', Mr. Ravi Kant, President-Strategy & Operations, Dhananjai Apparels, said, “We already have a brand called E-Teenz which caters to children between 2-14 years. So, now we are extending the brand for 0-2 year's age group.”

“E-Todzz is an infant wear brand, which will have an entire range of apparels for both boys and girls. We plan to gradually make it a complete destination store for kids of all ages. Besides apparels, we will also offer accessories, footwear, etc.,” he reveals.

Apprising about kidswear and infant wear business in India, he says, “The branded kidswear segment is a Rs. 30 billion market in India and is merely about 10 percent of overall kids apparel market. Despite being a need based segment, infants wear predominantly is an emotional category. People do not hesitate spending for their new-borns as the emotional bonding is very strong during this phase. Therefore, people end up buying more for their infants, making it the most dominant category in kidswear.”

“The kidswear business, especially infant wear, needs to be handled more carefully because the products have to be safe and environment-friendly. The business has a huge potential, but not too many people have explored this segment optimally,” he informs.

Elaborating on E-Todzz's model of business, he says, “E-Todzz will be spread across all the three business models followed by the company. One is through our exclusive brand outlets (EBOs) under the name of E-Teenz, next is through large format stores where we have the shop-in-shop format or multi-brand outlets (MBOs) and the third format is the distribution network. Currently, we have presence at more than 300 touch points across India.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search