Home / Knowledge / News / Apparel/Garments / E-Teenz to unveil new infants wear brand
E-Teenz to unveil new infants wear brand
15
Feb '12
E-Teenz, a value-brand for kids and a fast growing retail venture by Kolkata-based Dhananjai Apparels Pvt. Ltd., now plans to foray into new born and infants segment by launching a new brand 'E-Todzz'.

Incorporated in 1977, Dhananjai Apparels is today one of the largest manufacturer of school uniforms in the country. The company specializes in manufacturing of apparels in knits and wovens and has a capacity to produce 500,000 apparel pieces a month.

Its flagship junior wear brand E-Teenz caters to children between 2 to 14 years of age and is a licensee of several cartoon characters like Popeye, Spiderman, OliveOyl, Barbie, Hot Wheels, Fisher Price, Archie and many more.

Speaking to fibre2fashion about the new brand 'E-Todzz', Mr. Ravi Kant, President-Strategy & Operations, Dhananjai Apparels, said, “We already have a brand called E-Teenz which caters to children between 2-14 years. So, now we are extending the brand for 0-2 year's age group.”

“E-Todzz is an infant wear brand, which will have an entire range of apparels for both boys and girls. We plan to gradually make it a complete destination store for kids of all ages. Besides apparels, we will also offer accessories, footwear, etc.,” he reveals.

Apprising about kidswear and infant wear business in India, he says, “The branded kidswear segment is a Rs. 30 billion market in India and is merely about 10 percent of overall kids apparel market. Despite being a need based segment, infants wear predominantly is an emotional category. People do not hesitate spending for their new-borns as the emotional bonding is very strong during this phase. Therefore, people end up buying more for their infants, making it the most dominant category in kidswear.”

“The kidswear business, especially infant wear, needs to be handled more carefully because the products have to be safe and environment-friendly. The business has a huge potential, but not too many people have explored this segment optimally,” he informs.

Elaborating on E-Todzz's model of business, he says, “E-Todzz will be spread across all the three business models followed by the company. One is through our exclusive brand outlets (EBOs) under the name of E-Teenz, next is through large format stores where we have the shop-in-shop format or multi-brand outlets (MBOs) and the third format is the distribution network. Currently, we have presence at more than 300 touch points across India.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search