Home / Knowledge / News / Apparel/Garments / New Men's Merchandising Director at Woolrich
New Men's Merchandising Director at Woolrich
24
Feb '12
Woolrich, the Original Outdoor Clothing Company, has named Donna Fitch as Director of Men's Merchandising. Fitch will be responsible for the brand positioning, assortment planning, pricing and design of Woolrich's Men's Outdoor Collection.

“Donna is a great addition to our team,” said Rick Insley, Senior VP of Merchandising and Licensing. “She brings a wealth of experience in outdoor and lifestyle merchandising.”

Fitch joins Woolrich from Dickies where she was Men's General Manager. Prior to Dickies, Fitch spent time with Columbia Sportswear, Eddie Bauer, and Nordstrom.

“With 182 years of history to draw from, I'm thrilled at the opportunity to develop heritage inspired pieces that are rugged, innovative, and relevant to today's outdoor customers,” said Fitch.

The originator of classic designs like the 503 Classic Hunt Coat, Arctic Parka, and Stag jacket, Woolrich has seen renewed strength in the men's market as the plaid, Americana, and heritage trends continue to be strong.

Fitch will be moving to the greater Woolrich area.

Woolrich

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search