Home / Knowledge / News / Apparel/Garments / Reliance Retail bags four awards at ASIA Retails Congress
Reliance Retail bags four awards at ASIA Retails Congress
05
Mar '12
Reliance Trends, the apparel, luggage and accessories specialty format of Reliance Retail Ltd., swept four awards at the recently held ASIA Retails Congress 2012. Held on Tuesday, 14th February 2012 at the TajLands' End, Mumbai, Reliance Trends surfaced as the winner of the prestigious 'Retailer of the Year - Fashion & Lifestyle' Award, pushing ahead of many top and established names in the business. Reliance Trends also bagged three additional awards including Retail Leadership Award, Innovative Concept Award and the Marketing Campaign of the Year Award.

Reliance Trends COO, Akhilesh Prasad, who was conferred the Retail Leadership Award, attributed his success to the customers who have shown preference for the brand and a dedicated team that has worked relentlessly towards building brand Reliance Trends as the most preferred fashion destination across the country.

Being awarded top honours for path-breaking and outstanding retail approach aimed at democratizing fashion, Reliance Trends feels humbled by the recognition its efforts have finally brought about. 'The Toon Fest'campaign, held at Reliance Trends stores across the country, won the company Retail Marketing Campaign of the Year Award. With characters from various animated kid-shows flocking Reliance Trends stores, 'The Toon Fest' campaign was distinct for offering a wholesome retail experience for the entire family.

On the other hand, 'Performax', the active sportswear brand from Reliance Trends,was recognised for product innovation and bestowed with Innovative Retail Concept Award. This brand of sportswear is a value based offering which promotes active lifestyle and offers consumers unique functional benefits and trendy styles at great prices.

Reliance Trends spokesperson said, "Quality, fashion, style and value are the essence of Reliance Trends and have helped us emerge as a key destination for fashion for consumers across the country.

We have become India's largest and most favoured destination for fashion by providing a never before experience with a well-designed ambience and great quality products at most competitive prices. The ASIA Retail Congress was a great forum to showcase our strides in the field of fashion and retailing and these awards demonstrate our drive towards excellence."

Over the years, Reliance Trends has been relentlessly working towards redefining and reinventing the fashion and lifestyle market with its value-based products and services. Staying true to the Reliance way of things, the subsidiary has gone on to incorporate several value-based additions to its format, making sure customers get the benefit of best price and best quality through every aspect of Reliance Trends concept.

Reliance Industries Limited


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search