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Impressive results from 1st Asia Apparel Expo Berlin
09
Mar '12
Organised by Kenfair Exhibition (Hong Kong) Ltd., the 1st “Asia Apparel Expo – Berlin”, taking place at Messe Berlin Exhibition Grounds on 21 – 23 Feb, 2012, concluded with satisfactory results. Providing an opportunity for Asian apparel suppliers to reach for new buyers and penetrate further into the European market, this new trade platform showcased a wide range of quality and exquisite Asian-made apparels and fashion accessories to the fashion buyers in Germany and all from Europe.

Presenting 171 all-Asian exhibitors from China, Hong Kong, India, Bangladesh and Indonesia, this brand new apparel exhibition comprised 212 stands occupying a total floor area of 1,899sqm. Over 70% of exhibitors were from Hong Kong and China.

Running on the theme “Asian Fashion Delights in Europe”, the first-ever Asia Apparel Expo-Berlin has attracted a good number of European professional buyers who aim at the 100% made-in-Asia textiles and apparels on offer at the fairground. The 3-day Expo received 1,573 visitors from over 44 countries and regions, some of which were representing the top fashion brands and world renowned companies.

Review & Looking Forward:
According to on-site survey conducted by the show organiser, exhibitors are highly appreciative of the 1st Asia Apparel Expo–Berlin's theme and market positioning. Taking advantage of the good chance to show off their products to one of the world's largest fashion capitals, exhibitors were keen on forging good deals with European buyers. The Expo also proved itself to be a super-convenient platform for European buyers to source Asia right at their own place. One of the biggest benefits most exhibitors reported to have enjoyed is the exceptional opportunity the Expo has created for them to meet the new potential buyers who are seldom seen in trade shows held in Hong Kong and China.

The quality of visitors was impressive. A large portion of attendants were found to be serious buyers including purchasing representatives and company executives strategically of decision-making rank.

Staging the Expo in Berlin, the heart and central point of Europe, is a wise and right choice. Buyers from Germany and nearby countries all benefited from the time saved from the long-distance travel to the Far East to do the same Asian sourcing. What's more important, they could make a good search of a wide range of quality and price-competitive Asian apparel products and direct contact with Asian suppliers right at their door steps.

Conclusion:
The 1st “Asia Apparel Expo–Berlin” has fulfilled its mission of facilitating the business ties between Asian suppliers and European buyers. Participating exhibitors met new buyers in Europe, while the show delivered the biggest benefit to the buyers who were able to source Asia's best right on their own land. Many exhibitors reported that they have garnered some new potential buyers in the Expo. Some of them have expressed strong interest in returning to the next edition of the Expo.

Kenfair Exhibition (Hong Kong) Limited


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