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Monte Carlo's initiatives to promote its Mercerized range
Mar '12
Monte Carlo, the premium brand in the apparel industry, is now gearing up to promote its T-shirts category to tap the emerging potential in the segment.

Monte Carlo T-shirts collection is specially handcrafted to perfection from the world's finest pima cotton and mercerized cotton raw material works to give unmatched comfort while engaging in any form of sports. The collection emphasizes on the brand's core values—creativity, individuality, timeless-design, and eco-friendlier choices.

The company has also charted out aggressive strategy to market its T-shirt collection to and is looking at various initiatives to promote this category. Monte Carlo recently associated with one of the golf tournament happened in Chandigarh, where they were the premium apparel partners.

Defining it a perfect association, Ms Monica Oswal (Executive Director), Monte Carlo Fashions Ltd. said, “Monte Carlo as a brand stands for high quality standards, so when we thought of the sports which reflects sophistication, golf was the obvious choice.”

“The golf collection comprises of Mercerized t-shirts in stripes and solid colors and reflects great style and comfort”.

Monte Carlo Fashions Ltd

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