Home / Knowledge / News / Apparel/Garments / Zippo to sell American style clothing in China
Zippo to sell American style clothing in China
Mar '12
Zippo Manufacturing Co., a well-known US lighter manufacturing firm, is eyeing penetration in China, and it intends to grow into China's most adorable fashion brand by introducing American style clothing.

The firm, famous for the windproof metal lighters, operates a single outlet in the US. However, it intends to launch five flagship outlets in China by close of current year.

While not restraining itself to selling lighters, the family-owned business is looking forward to launch a new men's apparel line featuring American-style apparels and accessories.

This would add a new chapter in evolution of the company that started exporting lighters, having American flags and eagles engraved on it, to Asia around a decade ago.

The firm's sales touched US$ 70 million in 1986, which rose to US$ 100 million by 1996. The company's turnover now stands at around US$ 200 million, including both domestic and overseas sales.

Mr. George Duke, Owner and Chairman of Zippo, said the five outlets in China are intended to be launched in Shanghai and Beijing, with the first one intended to come up in Beijing in September this year.

Next to US, China is Zippo's biggest market accounting for 10 percent of its global sales turnover. Last year, Zippo performed extremely well in the Chinese market, and with a 50 percent rise in sales, the company surpassed its US$ 10 million target set for the year. This year too, the sales are projected to grow by 10 percent year-on-year.

Zippo's future plans include launch of 50 outlets in China's Tier I and Tier II cities by close of 2015.

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search