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Mango to double its stores network in Asia
Mar '12
Spanish clothing retailer Mango has announced plans to expand in the Asian markets to take advantage from the soaring demand for fashion items in these markets.

The company proposes to double the number of its Asian stores to 2,500, over the next five years.

Zeal for fashion and people's inclination to dress well, make Asia, particularly Southeast Asia, a key market for the company, Jose Gomez, the Senior Vice-President of Business Development at Mango, said.

Demand for Mango merchandise in Europe has not been much affected by the economic slowdown. However, it is low compared to the demand in emerging Asian markets, he said.

Mr. Gomez said that they are quite contented with their performance in Thailand, as since penetration in that market the brand has been well accepted by customers there.

He also informed that the Central Marketing Group (CMG), the distribution wing of the Central Group of Companies, has been appointed as a distributor for Mango brand in Thailand.

CMG would handle distribution of Mango's H.E. brand, which offers men's luxury fashion at affordable prices.

Presently, CMG operates seven Mango outlets featuring Mango Touch, MNG and H.E. by Mango brands, and proposes to add 16 new outlets to this network by close of the current year, so as to cater to rising demand.

Mr. Gomez said Thailand is not a major market for Mango at present, but they see growth potential in Thai market, and hence they are expanding their store network and product offerings in Thailand. Thai customers easily adapt new fashion, he added.

Mango presently operates 2,500 outlets across 107 countries, including in Singapore and Indonesia. Eyeing expansion, it proposes to penetrate in Latin America, besides setting up new outlets in countries where it is already present.

Fibre2fashion News Desk - India

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