Home / Knowledge / News / Apparel/Garments / Russian retail giant Magnit unveils Cherokee's collection
Russian retail giant Magnit unveils Cherokee's collection
21
Mar '12
Cherokee Inc, a global brand management company, is pleased to announce the exclusive partnership with Magnit as part of the Company's rapid global growth initiative. Founded in 1994, Magnit is the leading retailer in Russia with retail sales in excess of $11.5 billion.

As of this past month, Magnit operates 5,047 convenience stores, 93 hypermarkets and 240 cosmetics stores throughout Russia and is continuing to expand aggressively, having increased its selling space by nearly 40% in 2011. In 2011, Magnit also saw sales increases of 47%.

Cherokee-branded products recently launched in Magnit stores throughout the country include apparel for men, women, boys and girls.

The unveiling of Cherokee's collection at Magnit was accompanied by a fully-integrated marketing campaign including in-store monitors, national television ads, billboards across 25 cities, advertisements in local press, catalogs and leaflets. Both Cherokee and Magnit are looking forward to a very successful partnership.

Cherokee Group CEO Henry Stupp commented, “I would like to express my special thanks to the hard-working Cherokee team members who have cultivated this relationship and collaborated with Magnit to initiate a successful partnership.”

“With nearly two decades of proven success, we are confident that Magnit will be an exceptional brand partner as we continue on our path toward further global expansion. Cherokee's commitment to long-range strategic planning, quality product design and affordability, along with Magnit's compelling growth will propel our product offerings to the forefront of the Russian retail landscape."

Svetlana Mirgorodskaya, Purchasing Director Non-Food Retail Chain for Magnit, added, “Our partnership with Cherokee comes at the perfect time for Magnit stores. As part of our 2012 plan to invest in our current stores and open new stores throughout the country, we feel strongly that the Cherokee brand will support Magnit in our growth strategy and mission to deliver our customers high quality apparel and accessories at reasonable prices."

"The Cherokee brand is the premier classic American family brand, and we are very pleased to begin a new partnership together.”

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Govt should improve ease of doing business: ASSOCHAM

The government needs to continuously invest in improving the ease of...

Fashion | On 20th Feb 2017

South Korea’s fashion industry to grow 3.3% in 2017

The South Korean fashion industry is expected to grow by 3.3 per cent ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search