Home / Knowledge / News / Apparel/Garments / Apparel brand DYFI targets 250% growth in FY'13
Apparel brand DYFI targets 250% growth in FY'13
21
Mar '12
DYFI, the young and trendy casual apparel brand from Shri Lakshmi Cotsyn Ltd. (SLCL), part of the US$ 400 million Shri Lakshmi Group, is planning to achieve 250 percent growth in fiscal year 2012-13 by opening new stores and launching a new womenswear line.

SLCL had launched DYFI - an abbreviated form of 'Do You Fit In' - as a denim brand targeting the youth of emerging India and had opened two EBOs in Gurgaon and New Delhi in July last year.

Currently DYFI has 12 exclusive brand outlets (EBOs) at New Delhi, Gurgaon, Kurukshetra, Hubli, Gulburga, and Shimoga. The DYFI collection is also available in more than 300 multi-brand outlets (MBOs) & shop-in-shops (SISs) across India.

Revealing the brand's expansion plans, Mr. Shakti Sinha, Business Head (DYFI) at SLCL, told fibre2fashion, “By the end of 2012-13, we plan to increase our EBOs to 45 by launching an average of three stores a month. Besides EBOs, we are targeting 1,000 MBOs by 2012-13, apart from consolidating our network of business partners.”

Informing about plans to unveil womenswear line, he says, “SLCL manufactures and exports womenswear to major brands worldwide. Therefore, launching a line catering to women is a natural extension for its brand DYFI. The new line will be launched in AW'12. However, it will be showcased in selected markets before being offered in outlets across India.”

“DYFI targets fashion driven youth in the age group of 18-30 years. The brand boasts complete competency in denim and offers a wide variety of jeanswear, non-denim bottom wear (trousers, shorts, cargos, etc.) with complementing range of top wear (shirts, T-shirts, jackets, etc.) and accessories to present a delightful brand experience to its customers. With the launch of new womenswear line and other plans for expansion, DYFI is eyeing to grow by 250 percent in the fiscal year 2012-13,” Mr. Sinha elaborates.

Giving his opinion about the right time for brands to enter Tier II and Tier III cities, he avers, “People in metro cites are already exposed to major international brands and now young population in Tier II and Tier III cities is looking forward to have similar kind of 'brand' experience. Hence, it is now the right time for brands to have the first-mover advantage and enjoy the brand loyalty. However, prior to that, the individual evolving brands have to assess the need and the pocket depth of consumers in smaller towns for its products.”

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search