Home / Knowledge / News / Apparel/Garments / Kohl's to bring exciting American Idol Collection
Kohl's to bring exciting American Idol Collection
22
Mar '12
Kohl's Department Stores, FremantleMedia Enterprises, 19 Entertainment, a division of CKX Inc, LF USA, a subsidiary of Li & Fung Limited, and Bravado announced plans to launch an exclusive American Idol apparel collection. Bringing together fashion, music and entertainment, the newly created American Idol fashion brand -- Authentic Icon (AI) -- will be available exclusively at Kohl's and on its website beginning April 2012.

“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl's chairman, president and chief executive officer. “We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl's an immediate consumer destination this spring.”

Prominently positioned in the junior's and young men's departments, the AI spring collection will be available in Kohl's stores through June to coincide with American Idol's 11th season.

“For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”

LF USA's MESH division will design and produce the AI collection. Kohl's will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.

“The American Idol collection will build upon the powerful influence of music and entertainment on today's fashion conscious consumers,” said Rick Darling, President of LF USA. “As consumers seek innovative and differentiated concepts, we are excited to partner with Kohl's and American Idol to deliver a unique and compelling fashion proposition.”

“As a company dedicated to creating strategic value for our brands and artists through licensing, merchandising and integrated marketing, we couldn't be happier about the new partnership with Kohl's,” said Chris Gannett, Chief Marketing Officer of CKX and its 19 Entertainment division. “With the AI line, we are extending the spirit of the American Idol brand into our fans' lives in an organic way.”

AMERICAN IDOL is produced by 19 Entertainment, a division of CKX, Inc. and FremantleMedia North America, Inc.

Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment.

Kohl's Department Store

Must ReadView All

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search