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Chervò to launch a flagship store in its headquarter city
23
Mar '12
Chervò SpA is opening a new flagship store in its headquarters at 10 Via 1 Maggio, Costermano (Italy), on 30th March 2012.

The team of architects from the Umdasch Shopfitting studio in Bolzano has designed a store that marvelously interprets Chervò's chic-tech style with an innovative, modern and functional concept using state-of-the-art display solutions. The menswear and womenswear collections designed for golf enthusiasts and people who love an active yet refined lifestyle will be complemented by a wide range of Chervò accessories.

The store invites customers to become fully immersed in the Chervò world and enjoy a new shopping experience where they can appreciate the extensive selection of products and different colours. They can delight in the infinite opportunities to mix and match Chervò's products and colours to create a look that perfectly reflects their personality and guarantees top-quality performance and impeccable style.

The opening of this store was a strategic choice in terms of both commercial development and location, given that the area around Garda is renowned as the top destination in Italy for golf tourism.

In a incredibly inspiring setting, customers can select and try the Chervò clothes that have become famous for their technical qualities, sophisticated details and the functional features offered by the Chervò-Tex programme: AquaBlock, with legendary water repellency, waterproofing and breath ability; SunBlock and WindLock, which offer protection from the sun and wind; and DryMatic, the highest performing quick-drying fabric currently available.

A team of Chervò sales consultants will be on hand to assist customers during their shopping experience, and recommend the best products to completely satisfy the individual needs and preferences of each shopper.

The star of the opening will undeniably be the new collection designed by Chervò for Spring-Summer 2012.

An exclusive collection with a unique identity and image that's perfect for sports and leisure and blends style with performance in true Chervò tradition.

Chervò SpA is a prestigious brand of sportswear, designed for the golf-course and dedicated to leisure time and is aimed at a clientele that love to express their own individuality and lifestyle by wearing innovative and high-quality items of clothing and accessories.

Chervò SpA


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