Home / Knowledge / News / Apparel/Garments / Exhibition of Korean fashion clothing in China
Exhibition of Korean fashion clothing in China
28
Mar '12
Signaling the beginning of a Korean Wave in fashion, 'Preview in CHINA 2012' is hosted by the Korea Federation of Textile Industries (KOFOTI) at the New China International Exhibition Center in Beijing, China. It's held together with the China International Clothing & Accessories Fair (CHIC).

Based on the theme 'Unique Korea', the exhibition sees participation by 76 renowned fashion companies in Korea in 200 booths. In addition to participation by companies that took part in the exhibition last year, top national brands in Korea as well as well-established designer brands are participating in the exhibition for the first time to showcase Korean fashion, which goes beyond Asia and is becoming a global trend.

The plan is to demonstrate the global competitiveness of Korean culture by featuring the unique ideas and skills of Korean fashion companies. The exhibition will feature a diverse variety of fashion products that reflect Korea's uniqueness in the modern lifestyle, ranging from office wear to party wear, leisure and sportswear, as well as eco-friendly wear and street fashion.

This year's exhibition has further gained competitiveness, thanks to participation by brands that are setting fashion trends in Korea. In addition to the exhibition, there is the Brand Fashion Show, designed to publicize the participating brands and generate synergy effects for business. It is held as a gala show on the second floor of the Crowne Plaza International Airport Hotel Beijing on Tuesday, March 27. The fashion show is held four times.

Also planned is the Korea-China Business Exchange between participating companies and local buyers in China. It's held in the afternoon on March 27 and joined in by around 200 officials. It's at a large banquet hall of the Lijingwan Hotel in Beijing, and presents opportunities to expand business networks and engage in business talks.

Before the Korea-China Business Exchange, a seminar is held on the theme, 'Trends in the Korean fashion market'. The products of participating companies are analyzed and information is shared on recent trends in the Korean fashion market.

During the exhibition period, around 16 Chinese media outlets are invited to take part in the One-on-One Interview between Participating Companies and Local Chinese Media, including Guangxi Satellite TV, China Textile News, and Fashion Beijing. This event serves as an opportunity to publicize the excellence of the Korean textile and fashion industry as well as Korea's fashion clothing brands.

"This year's exhibition is participated in by the greatest number of companies that have the ability to combine what is uniquely Korean and what is global. I expect this exhibition to result in the launch of a Korean Wave in fashion that extends its reach from Asia to the entire world, following the footsteps of Korean TV dramas and K-POP," said KOFOTI Vice Chairman Dong-soo Kim.

KOFOTI has been holding Preview in CHINA in Beijing since 2010 in tandem with increased demand in the textile industry to expand distribution networks in China and to advance into areas throughout China, including the northern region. It's thus supporting fashion brands in Korea in conducting marketing activities aimed at making inroads into the Chinese market.

Korea Federation of Textile Industries (KOFOTI)


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search