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Koi & tokidoki tie up for designer scrub line
Apr '12
Medical uniforms just got a little more stylish and fun. tokidoki and leading fashion scrub maker koi are teaming up to launch the new tokidoki by koi collection of designer scrubs for Summer 2012.

Arriving in stores in April 2012, this highly anticipated collection will feature a special grouping of koi scrubs with exclusive designs created by renowned tokidoki designer and artist Simone Legno. With a limited production run, the collection is expected to sell out quickly.

This new collaboration is the second between tokidoki and koi. Previously, in 2008, the companies teamed up to create a limited edition scrub set. The new tokidoki by koi collection is the result of a recently signed licensing agreement between the two companies. Additional tokidoki by koi items will be added each coming season.

“Our customers have been asking us for more tokidoki scrubs,” said koi founder and owner Kathy Peterson. “We're excited to be working with tokidoki again. I love the creative energy and spirit of their designs.”

The Japanese-inspired designs of tokidoki are rich with duality. Laughing flowers, winking stars, coy babies, sultry ingénues, rainbows, and children, among many other incredible artistic visions populate the world of tokidoki. The designs are provocative yet pure, cute and playful, sexy and sophisticated.

tokidoki, which translates as "sometimes" in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.

Founded in 2006 by veteran fashion designer Kathy Peterson, koi specializes in stylish, form-flattering scrubs for women and men.

koi Design LLC

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