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Global customers can now buy Burton menswear
11
Apr '12
Burton, a classic British menswear brand, has announced that it now ships internationally. Practically wherever customers are in the world, they'll now be able to receive their Burton.co.uk orders directly, quickly, and at an affordable price. The new service provides a fuss-free way to shop for men's fashion items when overseas.

Head of Ecommerce at Burton, Richard Wilson, said of the launch: "International delivery is really exciting for us as a brand - it opens up a window of opportunity for the business, and means we can acquire customers from every corner of the globe. There are places where we believe there is a demand for international delivery already, such as in Germany and Australia - other Arcadia brands are enjoying great success there and we would expect to follow suit, but it'll be interesting to see which other places are keen to use our new service."

For loyal fans of men's fashion, international delivery offers greater flexibility when shopping online. For those jet-setting off on a last-minute holiday minus their swimming trunks, that's no longer a problem. They can log-on to their laptop, poolside, pick a pair from Burton.co.uk and have them delivered, whether it be to their hotel in Ibiza, or hostel in Thailand. Or for those signed-up for a stint working abroad, there is no need to miss out on must-have fashion trends and beloved British clothes.

With international delivery now one of Burton's services, it's a chance for their existing British fans to introduce the brand to their mates abroad, and extend an invitation for new faces to join the Burton following. With birthdays on the agenda year-round, a giftcard may act as a thoughtful present for those living overseas, and a convenient one too, as the recipient can pick and choose their new wardrobe themselves, at their convenience, and have it delivered directly.

Of course, international delivery allows Burton to reach out to new customers and to countries where stores may not yet be available. It's a way for people from New Zealand to the Caribbean to get to know the Burton brand. With a range of seasonal and transitional items sold all year round at Burton.co.uk, overseas customers will be able to enjoy fashionable clothing from wherever they are in the world, be it summer or winter.

For those living down-under in Australia, for example, potential customers will be pleased to know that they can pick up printed t-shirts, lightweight chinos and cardigans during the colder, British months too - they're not restricted to the British summer season.

And for those holed up in Canada, where it's all about layering to stay warm, hoodies, crew neck jumpers, heavyweight jumpers and winter accessories are available for the majority of the year too.

Burton is the outfitter of the Modern British Man. It combines a long heritage of tailoring with a modern take on casual wear. Burton is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.

Burton


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