Home / Knowledge / News / Apparel/Garments / Indian premium innerwear market growing at 40-50%
Indian premium innerwear market growing at 40-50%
12
Apr '12
The increasing purchasing power of people is pushing the demand for premium innerwear items in India by 40-50 percent per annum.

To cater to the growing demand, manufacturers are launching new brands in their effort to grab a bigger share in the estimated Rs. 40 billion premium innerwear market in India.

Mr. KB Agarwala, Managing Director of Rupa & Co., who is also the President of Hosiery Manufacturers' Association, told fibre2fashion, “The premium innerwear segment in India is growing at 40-50 percent each year.”

“As the purchasing power of the people is increasing, there is a good scope in the future for those who are in this segment. At present, many new brands are also entering in this category,” he opines.

Airing similar views, Mr. Nischal Puri, CEO of Brandis India, says, “Next to apparels, people have started paying attention to accessories after spending on basic necessities, owing to rising salaries and retail becoming far more sophisticated.”

Continuing further, he says, “It is because of a surplus disposable income that the innerwear category is finding a boom. Earlier, innerwear was considered just a functional garment. However, now with the consumer having reached a certain level where the basics are very well met, the premium innerwear market is witnessing a certain splurge of activity.”

“Secondly, the entry cost for premium innerwear garment is very less compared to a high-end denim jeans which costs Rs. 5000. The entry-level cost for a brasserie is Rs. 350, for women's innerwear it is roughly around Rs. 90, and for men's innerwear it is Rs. 120. So, there is hardly any entry barrier, which makes it easier for a consumer to upgrade to better innerwear. That is where we are finding the middle market getting converted to premium and premium to super premium,” he adds.

Estimating the size of premium innerwear market in India, Mr. Puri says, “The women's premium innerwear market is around Rs. 12.4 billion, which is around 15.9 percent of the total innerwear market. Men's premium segment also has a similar percentage share in total innerwear market. However, men's innerwear market is much bigger in terms of value than women's innerwear.”

Both Brandis India and Rupa & Co. are witnessing good sales of their respective premium innerwear brands.

Mr. Agarwala of Rupa & Co. reveals, “We offer premium innerwear products under the brand MacroMan. We are focusing more on this segment, as we see a huge potential and we are also getting a good response from our customers.”

“We launched 2GO, a men's sportswear brand, a year back and it is doing decently well. And we wish to keep adding more product varieties in 2GO and Beyouty – the ladies' innerwear brand,” reveals Mr. Puri of Brandis India.


Fibre2fashion News Desk - India


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search